Marketing and Sales Coordinator

Overview

Marketing and Sales Coordinator at Macklyn Home Care. We are seeking a motivated and versatile professional to lead marketing, sales, and recruiting efforts. This role promotes our services, builds relationships with referral partners, drives client growth, and recruits high-quality caregivers.

Responsibilities

• Marketing & Community Outreach: Develop and implement online and offline marketing strategies to increase brand awareness; manage social media platforms, website updates, and digital advertising campaigns; create and distribute marketing materials; represent the company at community events, networking groups, and senior resource fairs.
• Sales & Business Development: Build and maintain relationships with referral sources (hospitals, rehabilitation centers, senior centers, physicians, etc.); conduct in-person visits to facilities and partners; track and follow up on leads; collaborate with leadership to achieve monthly and quarterly sales goals.
• Recruiting & Hiring: Source, screen, and interview caregiver candidates; post job openings on various online platforms; maintain an active recruiting pipeline; coordinate onboarding, orientation, and compliance documentation; maintain relationships with caregivers to support retention and engagement.

Qualifications

• Previous experience in marketing, sales, or recruiting (home care/healthcare industry preferred but not required).

Job Details

• Employment type: Full-time
• Seniority level: Entry level
• Job function: Sales and Business Development
• Industries: Hospitals and Health Care

Get notified about new Sales Coordinator jobs in Wilmington, DE.