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Macklyn Home Care

Marketing and Sales Coordinator

Macklyn Home Care, Wilmington, Delaware, us, 19894

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Overview

Marketing and Sales Coordinator at Macklyn Home Care. We are seeking a motivated and versatile professional to lead marketing, sales, and recruiting efforts. This role promotes our services, builds relationships with referral partners, drives client growth, and recruits high-quality caregivers. Responsibilities Marketing & Community Outreach: Develop and implement online and offline marketing strategies to increase brand awareness; manage social media platforms, website updates, and digital advertising campaigns; create and distribute marketing materials; represent the company at community events, networking groups, and senior resource fairs. Sales & Business Development: Build and maintain relationships with referral sources (hospitals, rehabilitation centers, senior centers, physicians, etc.); conduct in-person visits to facilities and partners; track and follow up on leads; collaborate with leadership to achieve monthly and quarterly sales goals. Recruiting & Hiring: Source, screen, and interview caregiver candidates; post job openings on various online platforms; maintain an active recruiting pipeline; coordinate onboarding, orientation, and compliance documentation; maintain relationships with caregivers to support retention and engagement.

Qualifications

Previous experience in marketing, sales, or recruiting (home care/healthcare industry preferred but not required).

Job Details

Employment type: Full-time Seniority level: Entry level Job function: Sales and Business Development Industries: Hospitals and Health Care

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