AVP, Integrated Marketing, Naturium

AVP, Integrated Marketing, Naturium

The AVP of Integrated Marketing is a pivotal role within the Naturium marketing team. It encompasses ownership and leadership of global strategy through to execution the brand's owned and earned media functions. It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration. The role will manage a team of 7 and a matrix of agencies with team growth planned soon. Collaboration is extremely important as this leader needs to work extremely closely with brand, creative and digital functions to execute their role successfully.

Responsibilities:

• Integrated Marketing Strategy: concepting and developing holistic brand strategy for all brand owned and earned media
• Owned media: develop strategy and execution of owned media communications that effectively communicates core codes of brand DNA in a manner that is authentic to our audience and platform. Collaborate with Creative team on creative output
• Earned media: drive breakthrough activations and buzz with influencer community to significantly improve the brand's EMV ranking and fuel growth in editorial and business press (with a focus on quality and quantity) to drive net sentiment of brand
• New platforms: discover and build brand presence within emergent social and digital communities where brand can connect with next generation of consumer
• Brand Campaigns: work with CMO and Brand team on developing brand campaigns and collaborations that will form the axis of our marketing calendar and make an impact with our community
• Community Cultivation: oversee community management team to ensure our consumers are listen and heard. Most importantly, ensure that insights from community are being fed back into brand and go forward marketing strategies
• Budget Management: responsibility for the execution and continued improvement of a significant portion of brand spend

Requirements:

• 10+ years of progressive experience in integrated marketing, with a strong background in owned and earned media strategy and execution
• Proven leadership experience managing high-performing marketing teams (7+ members) and agency partners
• Expertise in developing holistic brand strategies that align with business goals and resonate across diverse channels and audiences
• Strong owned media acumen, with a track record of creating authentic, platform-specific brand communications
• Demonstrated success in earned media, including influencer engagement, PR, and EMV growth across beauty or lifestyle categories
• Ability to identify and grow brand presence on emerging digital and social platforms targeting next-gen consumers
• Experience leading brand campaigns and cross-functional initiatives that drive cultural relevance and consumer connection
• Skilled in community building and consumer engagement, with emphasis on social listening and applying insights to strategy
• Strong budget management capabilities, including forecasting, optimization, and ROI analysis of significant marketing spend
• Collaborative, agile, and innovative leader, with a growth mindset and the ability to thrive in a fast-paced, cross-functional environment

$180,000 - $200,000 a year