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State of Louisiana

PUBLIC RELATIONS AND MEDIA SPECIALIST

State of Louisiana, LA, United States

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About This Job

Northwestern State University seeks qualified applicants for the position of Public Relations and Media Specialist.

About This Job

Northwestern State University seeks qualified applicants for the position of Public Relations and Media Specialist.

To apply: Please submit your cover letter, updated resume, complete contact information for 2 professional references, and a work sample to apply@nsula.edu.

Northwestern State University is a State as a Model Employer (SAME) agency.

The successful candidate will be subject to a background check, as a condition of employment.

NOTICE OF NON-DISCRIMINATION (FULL DISCLOSURE)

Northwestern State University provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

All complaints or inquiries related to Title IX should be directed to the Director of Title IX Compliance and Title IX Coordinator, Julie Powell (318-357-5570), Room 306 of the Friedman Student Union or email obannonj@nsula.edu.

In accordance with Section 35.106 of the Americans with Disabilities Act (ADA), all participants, applicants, organizations, and interested individuals are advised and notified that the ADA Coordinator for Northwestern State University for facilities is the Director of University Affairs, Jennifer Kelly (318-357-4300), located in New Fine Arts, 104 Central Avenue, Ste. 102 or email andersonje@nsula.edu. For student academic services, contact the Director of Access and Disability Support, Crissey Smith (318-357-5460) located in Room 108-C Watson Memorial Library or email smithcr@nsula.edu. For faculty/staff accommodations and services, contact Executive Director of Institutional Effectiveness and Human Resources, Veronica M. Biscoe (318-357-6359), Room 111 Caspari Hall or email ramirezv@nsula.edu.

  • Inquiries regarding employment application status should be emailed to

apply@nsula.edu.

Minimum Qualifications

  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field
  • 2-5 years of experience in media relations, public relations, or multimedia journalism
  • Demonstrated ability to produce photo, video, and written content for public audiences
  • Excellent verbal and written communication skills
  • Strong understanding of the local and regional media landscape
  • Ability to work under deadlines and manage multiple projects simultaneously
  • Knowledge of AP Style and media best practices
  • Familiarity with Adobe Creative Suite, content management systems, and social media platforms preferred

Preferred Skills and Characteristics

  • Exceptional Communicator: Skilled in writing, editing, and speaking clearly and effectively across diverse audiences
  • Storyteller Mindset: Strong ability to craft compelling, human-centered stories that align with institutional goals
  • Media-Savvy: Deep understanding of media operations, news cycles, and what drives coverage
  • Multimedia Expertise: Proficient in photography, video production, and digital content creation for news and promotional purposes
  • Strategic Thinker: Ability to align communications with broader university priorities and adapt messages accordingly
  • Relationship Builder: Comfortable cultivating and maintaining long-term relationships with media contacts and internal stakeholders
  • Deadline-Driven: Efficient under pressure, able to manage competing priorities and deliver timely results
  • Detail-Oriented: Careful and thorough in fact-checking, formatting, and finalizing communications materials
  • Collaborative Spirit: Works well with cross-functional teams and thrives in a dynamic, fast-paced environment
  • Adaptable and Curious: Open to feedback, willing to learn new tools, and passionate about higher education and public engagement

Job Duties And Other Information

  • Create compelling multimedia content (photography, video, interviews, written I stories) for external media distribution
  • Act as a liaison between the university and media outlets to ensure timely and accurate coverage
  • Develop and pitch story ideas that align with the university's brand, mission, and strategic goals
  • Coordinate media coverage of events, press conferences, and special initiatives
  • Build and maintain strong relationships with local and regional journalists and outlets
  • Monitor media coverage and maintain a press archive
  • Collaborate with internal departments to identify stories and ensure message consistency
  • Provide media training and support for faculty, staff, and student spokespeople when necessary

Benefits for unclassified employees are determined by the individual hiring authority.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing, Public Relations, and Writing/Editing
  • Industries

    Government Administration

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