Confidential
Vice President of Enrollment Strategy and Marketing
Confidential, Longmeadow, Massachusetts, us, 01106
Join Our Team as Vice President of Enrollment Strategy and Marketing
About Our Institution
We are a prestigious higher education institution, established in 1897, dedicated to delivering career-focused curricula that prepare students for success in their chosen fields.
Industry
Higher Education
Employee Count
201-500
Role Overview
We are on the lookout for a dynamic Vice President of Enrollment Strategy and Marketing to lead our enrollment initiatives and marketing campaigns. In this pivotal role, you will develop and implement innovative strategies aimed at enhancing our enrollment performance and strengthening our institutional presence in the market. Your leadership will be essential in overseeing recruitment and retention efforts, while guiding our marketing team to effectively showcase our diverse programs and services.
Your collaboration with internal and external stakeholders will ensure that our strategies are in line with our mission and vision. The ideal candidate will possess a robust background in enrollment management and marketing, preferably within the higher education sector. A strong grasp of the evolving higher education landscape and the ability to swiftly adapt to market trends is vital to this role.
Candidates should exhibit exceptional leadership skills to inspire and manage a dedicated team, along with the analytical expertise to assess data and trends for informed decision-making. A Master's degree in a relevant field is typically required, with a Doctorate preferred. We seek a strategic thinker, effective communicator, and collaborative partner, driven by a genuine passion for education.
Travel Requirement
Less than 10%
Key Functions
Marketing
Ecommerce