ASU Enterprise Partners
Creative Director
The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations. The Creative Director is a strategic leadership role responsible for overseeing the development and execution of a cohesive, performance-driven creative vision for the ASU Outreach Hub, driving awareness, consideration and conversion of donor and alumni audiences. This position is responsible for the planning, development, execution and optimization of best-in-class creative strategy and creative development; thriving in a collaborative, fast-paced environment; leading a team of creative professionals (content, design, video/photography) and ensuring the impact of marketing materials in support of the outreach and transactional goals of ASU Enterprise Partners (ASUEP) and the Arizona State University (ASU) public enterprise. What you’ll do Defines the ASU Outreach Hub creative strategy for all types of marketing and outreach campaigns, shaping and maintaining clear creative direction for all campaigns and projects, working collaboratively with many internal and ASU stakeholders
Leads and mentors the Creative team, managing, coaching, developing and aligning a multidisciplinary team of copywriters/content creators, designers, videographers/photographers, fostering a collaborative, inspiring and productive environment
Oversees the entire creative process, from concept development to final execution, ensuring consistency and quality across all creative elements, all deliverables (email, web, social, print and more) and all marketing channels (paid, earned and owned) for a highly integrated approach to multichannel marketing
Contributes to strategic planning, collaborating within Outreach Hub, with clients and with other teams to align creative strategies with business goals, ensuring that all creative work elevates the ASU brand and deepens audience engagement and KPIs
Establishes goals for the creative team that integrate with overall department and business unit goals, elevating the work and effectively communicating to assess and improve the team’s output
Develops and continuously interprets outreach strategies, brand platforms, strategic communication plans, and marketing research and applies them to creative execution
Partners with the Sr. Director of Marketing Operations and Digital Transformation, Client Solutions, Alumni Engagement and more to ensure alignment and optimization of creative assets that support channel strategies
Develops and manages vendor and agency relationships; oversees the development of clear and actionable scopes of work in partnership with external and internal stakeholders
Develops and brings strong knowledge of the ASU brand, ensuring that all creative work aligns with and elevates brand guidelines and standards
Proactively solves problems, provides clear and constructive feedback, identifies opportunities for refinement and innovation, and drives strategic recommendations for creative growth and a standard of excellence
Partners with contracted creative resources, university departments, and the ASU Enterprise Brand Strategy and Management team to explore creative options and present creative plans
Partners across the team to ensure the development of strong, actionable creative briefs that clearly articulate project objectives, target audience, key messages and insights, while also outlining deliverables, timeline and budget, fostering collaboration and inspiring the creative team to do their best work
Applies best practices and deep knowledge of design, video, content and marketing to oversee the production of effective creative in a highly competitive space
Integrates and applies research and insights, ensuring understanding and application of audience insights to drive optimization of creative
Monitors feedback and performance of creative, driving a culture of innovation and excellence
Establishes and manages process for awards submission, fostering a culture of collaboration, recognition and reputation building
What you'll need Demonstrated ability as a highly creative, organized and enthusiastic individual who works successfully in a fast-paced environment
Ability to develop creative outreach plans that meet performance objectives using internal and external/agency teams
Ability to provide inspirational leadership and facilitate multidisciplinary workgroups to create a common creative vision to deliver long-term goals and immediate business objectives
Experience overseeing all aspects of creative development, ensuring a consistent and inspiring presence across all channels
Knowledge of multimedia design and content development; ability to draw upon creative briefs, brand strategies, market research, and industry best practices
Ability to interpret outreach strategies, brand platforms, strategic communication plans, and marketing research to apply them to a creative strategy and execution
Strong writing and visual design skills to oversee, evaluate, inspire and develop the work of creative team members
Experience building and working within creative systems, creating a cohesive and consistent framework for all visual and content elements
Skill in leading and influencing others in a constructive manner to build and sustain collaborative relationships to achieve business targets; ability to manage people, projects, and resources
High attention to detail with strong skills in verbal and written communication
Ability to work creatively, using a variety of resources with a track record of developing actionable recommendations
Strong service orientation, a disciplined work ethic, and ability to instill a high standard of excellence in the overall marketing team
Experience fostering a culture of innovation, collaboration, and inclusive excellence in a team-based environment
Highly organized and capable of managing multiple projects at once
Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
Advanced knowledge of Microsoft Office Suite, Adobe Creative Cloud, Google Drive, project management software, and standardized file naming and storage conventions
Relevant qualifications Bachelor's degree in Marketing, Brand Management, Communications, Creative, Design or a related field is required
Ten (10) years of experience in an in-house marketing team or agency environment, working with established brands and established brand standards, includes (3) three years in a supervisory capacity
Preferred education and experience Experience working as a creative director and/or strategist for multi-media campaigns within an agency or education sector using project management systems
Experience working in-house for a large, established brand
Experience working on creative solutions in support of fundraising campaigns at a mission-driven nonprofit or education-based organization
Familiarity with using AI for ideation, content creation and efficiency
Benefits Hybrid work schedule. We work from home two days a week!
Comprehensive benefits package, including medical, dental, and vision insurance
401(k) plan with matching employer contribution
22 days of vacation time
11 holidays, including your birthday
Parental leave
Significant tuition reductions
Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest
$30 bi-weekly cell phone reimbursement
About ASU Enterprise Partners ASU Enterprise Partners is a private, nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty. ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. At ASU Enterprise Partners We serve ASU and one another with integrity, trust and compassion We engage step up, own it, collaborate We innovate. continuously, fearlessly, make decisions and take risks We care that everyone feels respected and valued for who they are ASU Enterprise Partners is an Equal Opportunity Employer
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The ASU Outreach Hub is a nonprofit organization that supports the outreach and transactional needs of the ASU public enterprise through marketing and engagement solutions that advance the university and strengthen its brand. It specializes in paid media outreach, data-driven insights and outreach to alumni, donors and targeted corporations. The Creative Director is a strategic leadership role responsible for overseeing the development and execution of a cohesive, performance-driven creative vision for the ASU Outreach Hub, driving awareness, consideration and conversion of donor and alumni audiences. This position is responsible for the planning, development, execution and optimization of best-in-class creative strategy and creative development; thriving in a collaborative, fast-paced environment; leading a team of creative professionals (content, design, video/photography) and ensuring the impact of marketing materials in support of the outreach and transactional goals of ASU Enterprise Partners (ASUEP) and the Arizona State University (ASU) public enterprise. What you’ll do Defines the ASU Outreach Hub creative strategy for all types of marketing and outreach campaigns, shaping and maintaining clear creative direction for all campaigns and projects, working collaboratively with many internal and ASU stakeholders
Leads and mentors the Creative team, managing, coaching, developing and aligning a multidisciplinary team of copywriters/content creators, designers, videographers/photographers, fostering a collaborative, inspiring and productive environment
Oversees the entire creative process, from concept development to final execution, ensuring consistency and quality across all creative elements, all deliverables (email, web, social, print and more) and all marketing channels (paid, earned and owned) for a highly integrated approach to multichannel marketing
Contributes to strategic planning, collaborating within Outreach Hub, with clients and with other teams to align creative strategies with business goals, ensuring that all creative work elevates the ASU brand and deepens audience engagement and KPIs
Establishes goals for the creative team that integrate with overall department and business unit goals, elevating the work and effectively communicating to assess and improve the team’s output
Develops and continuously interprets outreach strategies, brand platforms, strategic communication plans, and marketing research and applies them to creative execution
Partners with the Sr. Director of Marketing Operations and Digital Transformation, Client Solutions, Alumni Engagement and more to ensure alignment and optimization of creative assets that support channel strategies
Develops and manages vendor and agency relationships; oversees the development of clear and actionable scopes of work in partnership with external and internal stakeholders
Develops and brings strong knowledge of the ASU brand, ensuring that all creative work aligns with and elevates brand guidelines and standards
Proactively solves problems, provides clear and constructive feedback, identifies opportunities for refinement and innovation, and drives strategic recommendations for creative growth and a standard of excellence
Partners with contracted creative resources, university departments, and the ASU Enterprise Brand Strategy and Management team to explore creative options and present creative plans
Partners across the team to ensure the development of strong, actionable creative briefs that clearly articulate project objectives, target audience, key messages and insights, while also outlining deliverables, timeline and budget, fostering collaboration and inspiring the creative team to do their best work
Applies best practices and deep knowledge of design, video, content and marketing to oversee the production of effective creative in a highly competitive space
Integrates and applies research and insights, ensuring understanding and application of audience insights to drive optimization of creative
Monitors feedback and performance of creative, driving a culture of innovation and excellence
Establishes and manages process for awards submission, fostering a culture of collaboration, recognition and reputation building
What you'll need Demonstrated ability as a highly creative, organized and enthusiastic individual who works successfully in a fast-paced environment
Ability to develop creative outreach plans that meet performance objectives using internal and external/agency teams
Ability to provide inspirational leadership and facilitate multidisciplinary workgroups to create a common creative vision to deliver long-term goals and immediate business objectives
Experience overseeing all aspects of creative development, ensuring a consistent and inspiring presence across all channels
Knowledge of multimedia design and content development; ability to draw upon creative briefs, brand strategies, market research, and industry best practices
Ability to interpret outreach strategies, brand platforms, strategic communication plans, and marketing research to apply them to a creative strategy and execution
Strong writing and visual design skills to oversee, evaluate, inspire and develop the work of creative team members
Experience building and working within creative systems, creating a cohesive and consistent framework for all visual and content elements
Skill in leading and influencing others in a constructive manner to build and sustain collaborative relationships to achieve business targets; ability to manage people, projects, and resources
High attention to detail with strong skills in verbal and written communication
Ability to work creatively, using a variety of resources with a track record of developing actionable recommendations
Strong service orientation, a disciplined work ethic, and ability to instill a high standard of excellence in the overall marketing team
Experience fostering a culture of innovation, collaboration, and inclusive excellence in a team-based environment
Highly organized and capable of managing multiple projects at once
Ability to maintain a high degree of confidentiality and responsibility regarding information related to Enterprise Partners, its subsidiaries and University business and confidential prospect information
Advanced knowledge of Microsoft Office Suite, Adobe Creative Cloud, Google Drive, project management software, and standardized file naming and storage conventions
Relevant qualifications Bachelor's degree in Marketing, Brand Management, Communications, Creative, Design or a related field is required
Ten (10) years of experience in an in-house marketing team or agency environment, working with established brands and established brand standards, includes (3) three years in a supervisory capacity
Preferred education and experience Experience working as a creative director and/or strategist for multi-media campaigns within an agency or education sector using project management systems
Experience working in-house for a large, established brand
Experience working on creative solutions in support of fundraising campaigns at a mission-driven nonprofit or education-based organization
Familiarity with using AI for ideation, content creation and efficiency
Benefits Hybrid work schedule. We work from home two days a week!
Comprehensive benefits package, including medical, dental, and vision insurance
401(k) plan with matching employer contribution
22 days of vacation time
11 holidays, including your birthday
Parental leave
Significant tuition reductions
Professional development is highly valued at ASU Enterprise Partners, where employees are encouraged to look across the organization and nurture new areas of interest
$30 bi-weekly cell phone reimbursement
About ASU Enterprise Partners ASU Enterprise Partners is a private, nonprofit organization whose mission is to provide an ecosystem of services to create solutions and generate resources to extend Arizona State University’s reach and advance its charter. ASU Enterprise Partners supports ASU and several affiliates, including the ASU Foundation for a New American University, ASU Outreach Hub, ASURE, NEWSWELL, Skysong Innovations and University Realty. ASU Enterprise Partners is home to several Centers of Excellence whose purpose is to provide professional services to its affiliates. The Centers of Excellence include Finance, General Counsel, Investments, Public Relations and Strategic Communications, Human Resources, Facilities and Operations, Data Analytics and Insights Planning, Budgeting and Strategy, and Technology and Solutions. At ASU Enterprise Partners We serve ASU and one another with integrity, trust and compassion We engage step up, own it, collaborate We innovate. continuously, fearlessly, make decisions and take risks We care that everyone feels respected and valued for who they are ASU Enterprise Partners is an Equal Opportunity Employer
#J-18808-Ljbffr