Fidelis Care
Director of Digital Marketing Strategy and Innovation
Fidelis Care, Winston Salem, North Carolina, United States, 27104
Are you ready to make a significant impact for our 28 million members? At Centene, we're on a mission to transform the health of our communities, one individual at a time. Join our diverse, national organization and enjoy competitive benefits along with a flexible workplace environment.
Position Purpose:
The Director of Digital Marketing Strategy and Innovation is a creative and customer-focused leader who will spearhead multichannel initiatives, enhancing our brand's connection with key stakeholders at every touchpoint.
This leadership role requires a player-coach mentality, inspiring and mentoring a talented team in a dynamic, cross-functional atmosphere.
Drive the creation of innovative initiatives aligned with long-term digital strategies across social media, web, and video platforms, as well as database marketing via text and email.
Lead a high-performing team of five dedicated digital, social, and database marketing professionals.
Craft and oversee strategies for digital communications and social media, focusing on audience development, engaging content creation, and distribution across diverse platforms.
Ensure effective management and optimization of digital and social platforms while maintaining adherence to brand guidelines.
Develop and execute a compelling strategy for both paid and organic content that resonates with our audience and aligns with business objectives.
Oversee the creation and maintenance of websites, ensuring high standards for content, accessibility, design, and performance.
Collaborate with IT to enhance UX/UI, ensuring alignment with the branding and goals of the company.
Conduct regular audits to pinpoint optimization opportunities in content, navigation, SEO, and user experience.
Develop and manage an enterprise-wide video strategy.
Lead the strategy, content, and execution of email and text marketing campaigns.
Manage and optimize databases to facilitate personalized communication, ensuring effective segmentation, targeting, and automation strategies to boost engagement and drive conversions.
Build and maintain relationships with industry experts, platform representatives, and influencers in the digital space.
Evaluate and oversee competitive intelligence, analysis reports, and reputation management dashboards.
Stay up-to-date with the latest trends, social platforms, and key developments in the digital marketing industry.
Education/Experience:
10+ years in Communications, Marketing, or related fields along with 5+ years in leadership roles managing teams. Strong expertise in digital/social media, analytics, and digital marketing strategies. Proficiency in HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.
Pay Range:
$116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, along with flexible work options (remote, hybrid, field, or office). Actual pay can be adjusted based on individual skills, experience, education, and other job-related factors as permitted by law. Total compensation may include additional forms of incentives, with benefits subject to program eligibility. Centene is an equal opportunity employer dedicated to diversity and values the unique qualities each individual brings. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be evaluated in accordance with the LA County Ordinance and the California Fair Chance Act.
$116,100.00 - $214,700.00 per year Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, along with flexible work options (remote, hybrid, field, or office). Actual pay can be adjusted based on individual skills, experience, education, and other job-related factors as permitted by law. Total compensation may include additional forms of incentives, with benefits subject to program eligibility. Centene is an equal opportunity employer dedicated to diversity and values the unique qualities each individual brings. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be evaluated in accordance with the LA County Ordinance and the California Fair Chance Act.