The Yankee Chapter of PRSA
Communications Manager – Elliott Hospital
The Yankee Chapter of PRSA, Bridgewater, Massachusetts, us, 02324
Communications Manager at Elliott Hospital
This is a full-time position that will
require being onsite . This role will be flexible with the ability to work from home up to two days a week (unless needed onsite for specific event or meetings).
Expectation to be onsite 3 days a week on average . The role of Marketing and Communications Department The Office of Strategic Communications is responsible for managing the organizational brand and reputation, outbound marketing and patient acquisition tactics, and internal/external relations through a variety of public relations and marketing activities. The department will have a Communications Manager and a Marketing Manager who will work closely together to align company goals. The Marketing and Communications teams are motivated, hard-working and strongly collaborative. About The Job Reporting to the Director of Marketing, the Communications Manager elevates and safeguards the organization’s reputation by delivering cohesive external and internal communications. This role positions the health system as a trusted authority, amplifies media visibility, and ensures all stakeholders—patients, community, leadership, and employees—remain well-informed and engaged. What You’ll Do Build and maintain strong relationships with
local media;
coordinate press releases and proactive
story pitches
to enhance organizational visibility. Manage and optimize an online newsroom featuring press releases, media contacts, story assets, and patient narratives, ensuring content is SEO-optimized in partnership with Marketing. Develop and manage a
crisis communications
playbook, including pre-prepared holding statements, FAQs, and dark-site content. Coordinate and align messaging with
government affairs teams , local public health officials, and philanthropic foundations. Support community outreach initiatives, sponsorships, and events with strategic communications planning. Provide
media-interview coaching , develop detailed message maps, and facilitate on-camera practice sessions for senior leaders and key clinicians. Collaborate with subject matter experts to showcase the health system’s expertise, strengthening brand trust and authority. Actively monitor and manage online
reviews and public perceptions , safeguarding a consistently positive brand image. Oversee
social media
engagement and responsiveness, aligning with overall reputation management strategy. Collaborate
with Marketing Manager and internal stakeholders to gather, draft, and edit content for monthly employee newsletters, managing their distribution to foster informed, engaged staff. What You’ll Need Bachelor’s Degree in Communications, Public Relations, Journalism or related field required. Experience in communications strongly preferred. Key word skills and experience bolded above strongly preferred. What Elliot Health System Has to Offer Health, dental, prescription, and vision coverage for full-time & part-time employees Short-term disability, long-term disability, and life insurance coverage Continuing Education Reimbursement Programs up to $4000 a year Tuition discount programs at multiple schools 403(b) Retirement Savings Plan, match and Company Core Contributions. Multiple onsite gym locations with FREE access for employees (plus yoga, personal training and more)
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require being onsite . This role will be flexible with the ability to work from home up to two days a week (unless needed onsite for specific event or meetings).
Expectation to be onsite 3 days a week on average . The role of Marketing and Communications Department The Office of Strategic Communications is responsible for managing the organizational brand and reputation, outbound marketing and patient acquisition tactics, and internal/external relations through a variety of public relations and marketing activities. The department will have a Communications Manager and a Marketing Manager who will work closely together to align company goals. The Marketing and Communications teams are motivated, hard-working and strongly collaborative. About The Job Reporting to the Director of Marketing, the Communications Manager elevates and safeguards the organization’s reputation by delivering cohesive external and internal communications. This role positions the health system as a trusted authority, amplifies media visibility, and ensures all stakeholders—patients, community, leadership, and employees—remain well-informed and engaged. What You’ll Do Build and maintain strong relationships with
local media;
coordinate press releases and proactive
story pitches
to enhance organizational visibility. Manage and optimize an online newsroom featuring press releases, media contacts, story assets, and patient narratives, ensuring content is SEO-optimized in partnership with Marketing. Develop and manage a
crisis communications
playbook, including pre-prepared holding statements, FAQs, and dark-site content. Coordinate and align messaging with
government affairs teams , local public health officials, and philanthropic foundations. Support community outreach initiatives, sponsorships, and events with strategic communications planning. Provide
media-interview coaching , develop detailed message maps, and facilitate on-camera practice sessions for senior leaders and key clinicians. Collaborate with subject matter experts to showcase the health system’s expertise, strengthening brand trust and authority. Actively monitor and manage online
reviews and public perceptions , safeguarding a consistently positive brand image. Oversee
social media
engagement and responsiveness, aligning with overall reputation management strategy. Collaborate
with Marketing Manager and internal stakeholders to gather, draft, and edit content for monthly employee newsletters, managing their distribution to foster informed, engaged staff. What You’ll Need Bachelor’s Degree in Communications, Public Relations, Journalism or related field required. Experience in communications strongly preferred. Key word skills and experience bolded above strongly preferred. What Elliot Health System Has to Offer Health, dental, prescription, and vision coverage for full-time & part-time employees Short-term disability, long-term disability, and life insurance coverage Continuing Education Reimbursement Programs up to $4000 a year Tuition discount programs at multiple schools 403(b) Retirement Savings Plan, match and Company Core Contributions. Multiple onsite gym locations with FREE access for employees (plus yoga, personal training and more)
#J-18808-Ljbffr