Erlanger
Communications Strategist
Job Summary
The Communications Strategist is responsible for executing external communications and public relations initiatives that support Erlanger Health Systems brand visibility, media relationships, and public reputation. This role plays a lead role in writing, editing, and coordinating the delivery of public-facing content while actively contributing to earned media opportunities and managing communications logistics.
Key Responsibilities
Build trusted relationships across Erlanger’s internal departments, particularly with clinical, administrative, and service line leaders to gather insights, align messaging, and ensure timely collaboration.
Write, edit, and distribute press releases, talking points, executive quotes, media statements, and press kits.
Support media interviews and public event preparation, coordinating across departments and spokespeople.
Monitor local, regional, and national media coverage and emerging public issues related to healthcare.
Collaborate with Marketing and Creative teams to develop campaign-aligned messaging across service lines, community outreach efforts, and health education initiatives.
Produce compelling content for web, social, and public awareness platforms, often repurposing key themes from service lines or strategic initiatives.
Coordinate logistics and communications for public-facing events and activations.
Liaise with Public Relations Partner to manage story pitching, earned media campaigns, and ongoing media outreach efforts.
Represent the communications function during cross-functional planning or marketing efforts.
Draft external communications for Erlanger leadership, including remarks, scripts, press statements, and media Q&A documents.
Provide media training to service lines, Foundation teams, and department leaders in preparing for public-facing campaigns or announcements.
Qualifications
Bachelor’s degree in communications, journalism, public relations, or related field (required).
3–5 years of professional experience in a communications or PR role (required).
Strong writing, editing, and content development skills (required).
Demonstrated experience in public/media relations and external messaging coordination (required).
Experience in healthcare, nonprofit, or government communications (preferred).
Familiarity with media monitoring platforms, editorial calendars, and agency collaboration (preferred).
Knowledge of strategic PR practices and healthcare communications protocols (preferred).
License/Certification/Registration
— N/A
Standard Hours: Regular
Seniority Level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industry Hospitals and Health Care
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Key Responsibilities
Build trusted relationships across Erlanger’s internal departments, particularly with clinical, administrative, and service line leaders to gather insights, align messaging, and ensure timely collaboration.
Write, edit, and distribute press releases, talking points, executive quotes, media statements, and press kits.
Support media interviews and public event preparation, coordinating across departments and spokespeople.
Monitor local, regional, and national media coverage and emerging public issues related to healthcare.
Collaborate with Marketing and Creative teams to develop campaign-aligned messaging across service lines, community outreach efforts, and health education initiatives.
Produce compelling content for web, social, and public awareness platforms, often repurposing key themes from service lines or strategic initiatives.
Coordinate logistics and communications for public-facing events and activations.
Liaise with Public Relations Partner to manage story pitching, earned media campaigns, and ongoing media outreach efforts.
Represent the communications function during cross-functional planning or marketing efforts.
Draft external communications for Erlanger leadership, including remarks, scripts, press statements, and media Q&A documents.
Provide media training to service lines, Foundation teams, and department leaders in preparing for public-facing campaigns or announcements.
Qualifications
Bachelor’s degree in communications, journalism, public relations, or related field (required).
3–5 years of professional experience in a communications or PR role (required).
Strong writing, editing, and content development skills (required).
Demonstrated experience in public/media relations and external messaging coordination (required).
Experience in healthcare, nonprofit, or government communications (preferred).
Familiarity with media monitoring platforms, editorial calendars, and agency collaboration (preferred).
Knowledge of strategic PR practices and healthcare communications protocols (preferred).
License/Certification/Registration
— N/A
Standard Hours: Regular
Seniority Level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industry Hospitals and Health Care
#J-18808-Ljbffr