Marketing Manager - Product & Brand Management

Marketing Manager - Product & Brand Management

Marketing Manager - Product & Brand Management

International Grains and Cereal (IGC), is part of the Empresas Polar group, specializes in producing yellow, white, and sweet corn flour. Our internationally recognized brand, P.A.N. Corn Meal can be found today in over 60 countries. We buy domestic corn from local farmers, mill the corn in our plant, and ship the finished products domestically and internationally. Our quality and food safety policies ensure the satisfaction of our customers and consumers through innovation and continuous improvement processes.

Notice **Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

About the Role

The Product & Brand Marketing Manager is responsible for the development of new products, from concept design to market launch, collaborating with cross-functional global teams including R&D, Market Research, and the Marketing Agency of Record. Also, the Product & Brand Marketing Manager is responsible for the continuous development and growth of existing product categories through the planning and execution of marketing programs targeting current and new potential consumers to the category. The Product & Brand Marketing Manager is a dynamic and results-driven Marketing Manager with strong experience in Product Management and Brand Management within the food and beverage category.

Responsibilities

• Lead the product development lifecycle, taking ownership from concept ideation through to product launch and post-launch analysis.
• Develop and execute brand strategies that drive awareness, trial, and loyalty in target markets.
• Collaborate closely with R&D teams to ensure products meet market needs, consumer trends, and brand standards.
• Work with Market Research teams to gather and analyze consumer insights, ensuring data-driven decision-making throughout the product and brand management process.
• Partner with our Marketing Agency of Record to develop and execute effective marketing campaigns, including packaging, advertising, digital, and in-store activation.
• Drive cross-functional alignment across regional and global teams to ensure successful product launches in key markets.
• Monitor category and competitor trends to identify new opportunities for innovation and growth within the food sector.
• Manage product performance metrics, including sales, market share, and profitability, providing insights and recommendations for continuous improvement.
• Develop pricing strategies in line with brand positioning and market dynamics.

Qualifications

• 10+ years of experience in Marketing, with a focus on Product Management and Brand Management in the food and beverage industry.
• Demonstrated experience leading end-to-end product development and launches.
• Strong background in Market Research with the ability to interpret consumer insights into actionable strategies.
• Proven track record of working with cross-functional global teams, including R&D, Market Research, and Marketing Agencies.
• Excellent project management, communication, and leadership skills.
• Creative thinker with a strong understanding of consumer behavior and market trends in the food category.
• Bilingual in English and Spanish a plus.
• Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred.

International Grains and Cereal offers a generous benefits package that covers your needs today and helps you plan for tomorrow. Here is a quick overview of what may be available to you.

Healthcare Plans: IGC provides comprehensive medical, dental, and vision plans for you and your family. IGC pays over 70% of the premiums to keep these plans affordable for you. Insurance and Income Protection: A full range of Life and Disability insurance plans are available for additional peace of mind, and some are 100% covered by IGC. Financial and Savings Plans: IGC offers you an opportunity to prepare for the future through participation in our 401k Plan and Company Match. Work-Life Balance Perks: To ensure work-life balance, IGC offers paid vacation days, sick time, and holidays.

EEO Statement

IGC provides equal employment to all qualified individuals. Employment decisions at IGC will be based on careful consideration of qualifications, education, prior experience, and abilities. Diversity is a priority at IGC and there is no discrimination in employment opportunities or practices on the basis of race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, sex (gender), disability, pregnancy, genetic condition, or any other characteristic protected by law.

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Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Business Development, and Strategy/Planning

• Industries

  Food and Beverage Manufacturing

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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