Lead Product Marketing Manager, Margin Trading

Building the Future of Crypto

Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.

Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you'll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken's focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.

Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.

Become a Krakenite and build the future of crypto!

The Opportunity

Contribute to the Margin Trading product vision and roadmap: Partner closely with cross-functional teams to shape and execute the Margin product vision and roadmap. Use customer and market insights to influence strategic direction and ensure we're focused on delivering the highest value to our users.

Lead product launches: Drive the go-to-market strategy for new product and feature launches

Elevate the existing Margin Trading portfolio: Evaluate the performance and positioning of existing products to identify areas of opportunity.

Craft and evolve product value narratives: Own the development of compelling product positioning, messaging, and packaging strategies that clearly articulate value to our target audiences.

Drive sales enablement: Lead the creation and delivery of sales enablement materials and messaging strategies in collaboration with Sales, Marketing, and Product.

Support Kraken's ecosystem growth: Architect to go-to-market efforts that expand Kraken's footprint globally. Leverage partnerships, integrations, and product-led growth initiatives to increase adoption and drive customer expansion and retention.

Be a market and customer expert: Conduct deep analysis of customer needs, competitor offerings, and market trends. Share insights regularly with internal teams and use them to inform marketing strategies, product direction, and competitive differentiation.

Champion customer research and insight: Lead discovery and validation work through focus groups, panels, surveys, and user interviews to understand why and when active users choose margin, what risk factors impact behavior, and how experienced traders make platform decisions. Translate qualitative and quantitative insights into actionable marketing strategies that reflect our customers' priorities and trading behavior.

Skills You Should HODL

710 years of product marketing experience, ideally in crypto and/or trading platforms.

Deep expertise in margin trading including user psychology, leverage mechanics, risk management practices, and product differentiators across crypto and traditional finance.

Proven success launching products and features using market, customer, and behavioral insights.

A customer-obsessed mindset with strong experience in positioning products to different user segments.

Ability to lead complex, cross-functional projects with multiple stakeholders and tight timelines.

Track record of crafting powerful, differentiated product narratives that drive engagement and adoption.

Highly analytical and data-driven comfortable navigating trading metrics to identify trends, uncover insights, and inform go-to-market decisions.

Strategic thinker with strong execution skillscomfortable operating independently and in ambiguity.

Strong communication skills across formats (Slack, docs, presentations, verbal) and audiences.

Passion for helping others growsupports peers, mentors junior PMMs, and helps raise the bar for the team.