Marketing Campaign Management Lead

Join to apply for the Marketing Campaign Management Lead role at Allegacy Federal Credit Union

Location: Winston-Salem, NC or Charlotte, NC

About Allegacy Federal Credit Union

Founded in 1967 in Winston-Salem, North Carolina, Allegacy is a member-owned cooperative committed to doing right for the wellbeing of our members, team members, and community. We provide a full suite of financial products and services with a focus on personal attention, local decision-making, and long-term relationships.

Allegacy lives by our core values: Helpful, Humble, Hungry, Honest, & Hopeful. These values guide how we serve our members, collaborate with each other, and lead with purpose.

Position Summary

Allegacy is seeking a creative and results-oriented Marketing Campaign Management Lead to lead and execute integrated marketing campaigns across all channels. This role will be responsible for translating strategic briefs into compelling, multi-touchpoint campaigns that drive member engagement, acquisition, and product adoption.

The ideal candidate will bring a strong blend of creative vision, operational excellence, data-driven decision-making, and hands-on ability to ensure campaigns are effective, on-brand, and aligned with business goals.

Key Responsibilities

• Strategic Leadership: Design and deliver integrated, multi-touchpoint campaigns that align with strategic briefs and business objectives. Collaborate with Line of Business, Sales, and Marketing partners to ensure campaigns support business goals and member needs. Develop creative project briefs that clearly define campaign goals, key benefits, proof points, and success metrics.
• Campaign Execution: Manage end-to-end campaign planning and execution of channels (email, direct mail, TV, Radio, in-branch, etc.). Guide members through a dynamic purchase funnel by meeting them where they are and motivating action at each stage. Produce compelling creative assets for all touchpoints and maintain a ready-to-use content library. Ensure cohesive, high-quality branding and messaging across all campaign materials.
• Channel & Content Management: Oversee channel strategy and media planning to ensure optimal reach and performance. Partner with internal and external creative resources to develop content that resonates with target audiences. Maintain brand consistency and compliance across all marketing materials.
• Data & Performance Analytics: Leverage market research, member insights, and performance analytics to refine campaigns and optimize outcomes. Monitor and report on campaign performance, providing actionable insights and recommendations for continuous improvement.
• Collaboration & Leadership: Work cross-functionally with Product, Digital, Analytics, and Member Experience teams to ensure alignment and executional excellence. Manage agency and vendor relationships as needed. Embody and promote Allegacys core valuesHelpful, Humble, Hungry, Honest, and Hopefulin all interactions and leadership practices.

Requirements

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field.
• 8+ years of experience in marketing campaign development and execution, with at least 3 years in a leadership role.
• Proven ability to manage multi-channel campaigns from concept through execution and analysis.
• Strong creative judgment and experience producing high-quality marketing content.
• Excellent project management, communication, and cross-functional collaboration skills.

Preferred

• Experience in financial services, credit unions, or regulated industries.
• Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo).
• Masters degree or relevant certifications (e.g., Digital Marketing, Campaign Strategy, Analytics).

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Note: The job posting appears active based on the provided information.