Marketing Assistant (New York, Greenwich)

Marketing Assistant (New Haven, New York, Greenwich)

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Summary
Based in the Firm's New Haven or New York office, the Marketing & BD Assistant works closely with the US Marketing Department to provide administrative and digital marketing support.

Type
Permanent - Full Time

Location
New Haven

Job Role
Marketing

Responsibilities

• Support the marketing department with administrative tasks, including expense tracking, presentation creation, and updating spreadsheets.
• Maintain targeted marketing and mailing lists, respond to inquiries, and ensure CRM data accuracy.
• Assist with email marketing tools and content management systems like Vuture and Kentico.
• Conduct research on market trends, clients, and prospects; prepare reports to support business development.
• Support event planning and execution, including invitations, registrations, and attendee management.
• Analyze event and mailing performance metrics to identify optimization opportunities.
• Assist in distributing client alerts and promoting content on social media platforms.
• Draft and produce marketing materials such as brochures, alerts, and firm announcements.
• Manage budget reimbursements and update internal marketing systems.
• Facilitate onboarding for new partners, including updating bios and coordinating welcome activities.

Qualifications and Skills

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Experience in marketing or business development, preferably in a law firm or professional services environment.
• Proficiency in Microsoft Office Suite and familiarity with CRM systems like InterAction.
• Experience with social media platforms such as LinkedIn, Instagram, and X (Twitter).
• Excellent communication skills, attention to detail, and proactive problem-solving abilities.
• Ability to multitask, prioritize, and meet deadlines in a dynamic environment.
• Willingness to attend or host events outside regular hours as needed.

About Withers

Where global collaboration achieves exceptional results. Withers is an international law firm focused on individuals and private capital, supporting clients worldwide with a collaborative and agile approach.

We value diversity and inclusion, as reflected in our Mansfield Certification Plus. For more information, visit our website.

Equal Opportunities Employment Statement

The firm is an Equal Employment Opportunity employer. We do not discriminate based on race, gender, age, religion, or other protected characteristics. For accommodations, contact us at (203) 789-1320 or email us.recruiting@withersworldwide.com.