Logo
ZipRecruiter

Marketing Operations Manager

ZipRecruiter, Miami, FL, US, 33222

Duration: Full Time

Save Job

Job DescriptionJob Description

About the Role

At TaxWave, marketing isnt just about clicksits the engine that powers everything from high-intent lead to long-term strategic growth. Were hiring a Marketing Operations Manager with the experience and ambition to lead high-volume acquisition across digital and traditional channelswhile constantly testing, optimizing, and scaling what works.

This role is ideal for a data-driven performance marketer whos fluent in PPC, sharp in SEO/SEM, and ready to experiment with new frontiers like TV, radio, and lead aggregation. If youve driven measurable growth in financial services, especially tax or debt relief, and thrive in a high-leverage environment, youll thrive here.

What Youll Do

Performance Marketing & Lead

  • Scale high-volume lead across Google Ads, Bing, YouTube, and platforms
  • Optimize for cost-per-lead (CPL) and cost-per-acquisition (CPA) while maintaining lead quality
  • Run creative tests, iterate funnels, and build pages that convert traffic into opportunity

Offline & Emerging Channel Expansion

  • Spearhead experimentation with TV, radio, OTT, and other non-digital channels
  • Coordinate with media buyers and creative partners to produce, test, and track campaigns
  • Analyze call and broadcast attribution to improve return on ad spend

SEO & SEM Strategy

  • Lead our SEO roadmapfrom content strategy to technical implementation
  • Improve visibility across search platforms and drive organic traffic that converts
  • Own SEM performance through continuous keyword, bidding, and ad copy refinement

Attribution, Optimization & Reporting

  • Track everythingfrom click to call to closeusing platforms like GA4, CallTrackingMetrics, and Looker Studio
  • Own marketing KPIs including volume, conversion rates, ROAS, and LTV
  • Build dashboards and surface insights to help the team move faster and smarter

What Were Looking For

Core Qualifications

  • 5+ years in a lead -focused marketing role
  • Proven success managing high-volume, multi-channel campaigns
  • Hands-on experience with Google Ads, YouTube, SEO, and SEM
  • Ability to design, test, and manage conversion funnels
  • Deep understanding of compliance requirements in regulated industries (TCPA, DNC, etc.)

Bonus Skills

  • Experience marketing in the tax resolution, debt relief, or financial services space
  • Familiarity with lead marketplaces and aggregator networks
  • Worked with TV, radio, or OTT direct response campaigns
  • Exposure to telephony-integrated systems, dialers, and lead distribution logic

Growth Potential

This role is built for a strategic operator who wants to lead. As you demonstrate impact, youll have a clear path toward Director of Growth, VP of Marketing, or Marketing Partner.

Youll help shape:

  • The companys multi-channel acquisition strategy
  • Budget allocation and creative/media buying decisions
  • Systems that scale across departments and lead into long-term brand positioning

TaxWave is growing fastand were building a team that can grow with us.

Compensation

  • Base Salary: Competitive and commensurate with experience
  • Performance Bonuses / Commissions: Structured incentives tied to lead volume, quality, and acquisition efficiency
  • Benefits: Health Insurance, Dental Coverage, Vision Insurance

Interested in owning the lead engine at a fast-scaling financial company?

Apply now and lets build together.

Company DescriptionAt TaxWave, we are revolutionizing tax resolution through technology, automation, and data-driven strategies. By integrating secure cloud-based platforms, AI-driven insights, and automated compliance tracking, we streamline complex tax challenges for individuals and businesses, delivering efficient, transparent, and customized solutions.

Our tech-driven approach enhances accuracy, speed, and decision-making, ensuring clients have real-time case updates, secure collaboration portals, and seamless IRS communication. Whether resolving audits, settlements, or payment plans, TaxWave empowers clients with greater control and confidence throughout their tax journey.

If you're ready to leverage innovation and expertise in a high-performance environment, TaxWave is the place for you.Company DescriptionAt TaxWave, we are revolutionizing tax resolution through technology, automation, and data-driven strategies. By integrating secure cloud-based platforms, AI-driven insights, and automated compliance tracking, we streamline complex tax challenges for individuals and businesses, delivering efficient, transparent, and customized solutions. Our tech-driven approach enhances accuracy, speed, and decision-making, ensuring clients have real-time case updates, secure collaboration portals, and seamless IRS communication. Whether resolving audits, settlements, or payment plans, TaxWave empowers clients with greater control and confidence throughout their tax journey. If you're ready to leverage innovation and expertise in a high-performance environment, TaxWave is the place for you.

#J-18808-Ljbffr