Marketing Director- Mortgage Broker Solutions

Marketing Director- Mortgage Broker Solutions

Join to apply for the Marketing Director- Mortgage Broker Solutions role at Cotality

Marketing Director- Mortgage Broker Solutions

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Connecting Top Talent to Game-Changing Opportunities | Talent Matchmaker @ Cotality (formerly CoreLogic)- Certified as a "Great Place To Work"

At Cotality (formerly CoreLogic), we are driven by a single missionto make the property industry faster, smarter, and more people-centric. Cotality is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society.

Cotality is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At Cotality, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry- Our People!

We are seeking an experienced, strategic, and proven Marketing Director to lead demand gen and integrated marketing for Cotalitys Marketing and Data Solutions Team in the Mortgage Business Unit. The successful candidate will play a pivotal role in expanding Cotalitys share of the Mortgage Broker audiencea new and exciting target for the company. This leader will be responsible for developing and executing compelling, data-driven marketing plans and campaigns that drive awareness, lead generation, and new sales.

The ideal candidate will be a proven demand generation expert with deep expertise in creating, executing and reporting on integrated marketing campaigns. Since the Marketing and Data Solutions Team is one of Cotalitys newest solution groups, this role requires speed, agility, creativity, and an experimental mindset to continually refine and perfect our value proposition for the mortgage broker audience.

What You'll Be Doing:

• Create & Execute Marketing Strategies: Lead the creation and execution of integrated marketing campaigns that drive solution awareness, marketing qualified leads, and ultimately sales pipeline growth within the mortgage broker segment.
• Collaborate Across Teams: Work closely with Product Marketing, Product Management, and Sales to ensure marketing initiatives align with business unit objectives, product positioning, sales cycles, and customer needs.
• Demand Generation: Implement high-performing demand gen campaigns, leveraging personalized promotions, digital marketing, content marketing, events, and sales enablement tools.
• Thought Leadership & Content Development: Drive thought leadership initiatives, developing compelling content that can be syndicated across multiple channels, including PR, social media, and other promotional tactics.
• Media & Influencer Engagement: Identify and execute opportunities to enhance CoreLogics reputation and credibility among clients, partners, and industry media via strategic influencer campaigns.
• Partner Co-Marketing: Develop co-marketing initiatives with key partners to expand CoreLogics reach and increase solution awareness, MQLs, and new sales.
• Campaign Performance & Optimization: Track, measure, and optimize marketing campaign effectiveness using data-driven reporting and KPIs.

Whats in it For You:

• Large (~$2B+ revenue) formerly public information services and data business
• Durable cash flow and profitability regardless of changes in macroeconomic conditions
• Company certified as a global "A Great Place to Work."
• Hybrid working model- 1 day in the office a week for moments that matter and the rest of the time can be remote.
• Competitive compensation and benefits!
• Career path for continued professional growth.
• Working with leaders that care about your professional growth!
• Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.

Job Qualifications:

• 12+ years of marketing experience, with a strong emphasis on demand generation, integrated marketing campaigns, and B2B / B2B2C marketing strategy.
• Proven experience activating go-to-market plans for new products and solutions, preferably in the mortgage industry.
• Deep expertise in digital marketing, content marketing, events, and sales enablement.
• Strong analytical skills with a demonstrated track record of optimizing marketing performance based on KPIs and business objectives.
• Ability to thrive in a fast-paced, high-growth environment with a test-and-learn mindset.
• Exceptional communication, storytelling, and stakeholder management skills.
• Experience working with CRM, marketing automation, and analytics tools ideally, Salesforce and HubSpot.
• Bachelor's degree in Marketing, Business, Communications, or equivalent work experience (MBA preferred).

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Business Development

• Industries

  Information Services, Real Estate, and Technology, Information and Media

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Tuition assistance

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