Join to apply for the Marketing Research & Insights Lead role at Lutron Electronics
2 hours ago Be among the first 25 applicants
Join to apply for the Marketing Research & Insights Lead role at Lutron Electronics
This range is provided by Lutron Electronics. Your actual pay will be based on your skills and experience talk with your recruiter to learn more.
Base pay range
$140,000.00/yr - $175,000.00/yr
Direct message the job poster from Lutron Electronics
Talent Acquisition Management Executive that mentors,motivates and empowers Executive Recruiters to hire top talent that ultimately creates change
Overview
Lutron is seeking a forward-thinking and customer-centric Manager to lead our market intelligence and customer strategy efforts, based out of New York City, NY or Conshohocken, PA. In this pivotal role, you will be instrumental in shaping how we understand and engage with our commercial audiences including architects, contractors, engineers, developers, key corporate end-users, and integratorsby delivering actionable insights that fuel innovation, sharpen differentiation, and accelerate growth.
Responsibilities
- Customer & Market Insights: Lead voice of customer research to uncover needs, behaviors, and pain points across key commercial personas. Analyze customer behavior, product usage, and market dynamics to uncover insights that inform product development, channel strategy, and marketing campaigns.
- Marketing Intelligence & Competitive Benchmarking: Monitor competitors, pricing models, and emerging technologies across lighting, shading and smart control systems. Deliver actionable recommendations to influence business, product, and marketing strategies. Track emerging trends in smart building technologies, energy efficiency, daylighting, and automation to anticipate shifts in customer demand and regulatory landscape.
- Strategic Segmentation & Persona Development: Develop detailed customer personas and audience segments based on project type and building application. Enable targeted campaign strategies and tailored messaging. and decision-making roles to inform targeted marketing and product strategies.
- Customer Journey Mapping & Experience Optimization: Map the full customer journey from specification to installation and post-sale engagement. Identify friction points and partner with internal teams to improve customer experience and retention.
- Competitive Analysis: Conduct in-depth competitive benchmarking across lighting, shading, and control systems to identify market gaps, pricing strategies, and innovation opportunities.
- Testing & Optimization: Lead A/B and multivariate testing initiatives to validate messaging, product positioning, and campaign effectiveness across digital and traditional channels.
Qualifications
- Bachelors degree in Marketing, Business, Engineering, or a related field (MBA preferred
- 10+ years of experience in B2B and B2C marketing, preferably in architecture, engineering, or design industries.
- Demonstrated track record in customer research, insights, and strategic marketing
- Established analytical and storytelling skills with experience in tools like Power BI, Tableau, or similar
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot)
- Deep understanding of the construction project lifecycle and specification process
- Experience collaborating with product, sales, and engineering teams in a matrixed environment.
Starting pay (NY): $140,000 - $175,000 per year; Lutron's employee benefits include 401k match, health, dental, and life insurance, paid vacation (amount based on tenure with the company), flexible spending accounts, and tuition reimbursement programs.
Lutron Electronics position as the worldwide leader in innovative lighting control and shading solutions has enabled consistent, annual growth. Our company has cultivated a reputation of unsurpassed quality, a broad range of technologies and product offerings, and a strong commitment to servicing our worldwide customers. This has allowed the company to invest in developing new technologies and services, expand our technical capabilities and global presence, and to find and retain the best talent. Build your career with Lutron where you will enjoy competitive compensation and benefits while exploring many options for continued growth and education. Make a difference every day in our dynamic, people-centric, technology-driven organization. For more information, view our website at www.lutron.com.
Lutron Electronics is an Equal Opportunity - Affirmative Action - Employer. We welcome qualified, motivated applicants regardless of race, color, religion, sex, national origin, age, disability or genetics
Seniority level
Seniority level
Not Applicable
Employment type
Employment type
Full-time
Job function
Job function
Marketing-
Industries
Wholesale Building Materials, Computers and Electronics Manufacturing, and Appliances, Electrical, and Electronics Manufacturing
Referrals increase your chances of interviewing at Lutron Electronics by 2x
Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
Get notified when a new job is posted.
Sign in to set job alerts for Marketing Research Specialist roles.
New York City Metropolitan Area $165,000.00-$170,000.00 3 weeks ago
New York, NY $280,000.00-$350,000.00 1 week ago
New York City Metropolitan Area $130,000.00-$175,000.00 2 weeks ago
New York City Metropolitan Area $200,000.00-$240,000.00 3 weeks ago
New York, NY $225,000.00-$295,000.00 1 week ago
New York, NY $200,000.00-$230,000.00 2 weeks ago
New York, NY $160,000.00-$170,000.00 2 weeks ago
Brooklyn, NY $230,000.00-$265,000.00 2 weeks ago
New York, NY $200,000.00-$225,000.00 3 days ago
New York, NY $350,000.00-$385,000.00 2 days ago
New York, NY $248,000.00-$475,000.00 2 weeks ago
New York, NY $200,000.00-$250,000.00 1 week ago
Global Head of Dove Men + Care US BG Innovation
New York, NY $180,000.00-$200,000.00 3 weeks ago
New York, NY $200,000.00-$225,000.00 1 month ago
New York, NY $255,000.00-$290,000.00 6 days ago
New York City Metropolitan Area 2 weeks ago
New York, NY $163,875.00-$273,125.00 1 week ago
Director - Integrated Marketing Strategy
New York, NY $130,000.00-$205,000.00 1 week ago
New York, NY $250,000.00-$275,000.00 1 week ago
New York, NY $150,000.00-$250,000.00 4 months ago
New York, NY $200,000.00-$240,000.00 2 days ago
New York, NY $220,000.00-$275,000.00 2 weeks ago
New York, NY $243,000.00-$377,000.00 2 weeks ago
New York, NY $180,000.00-$220,000.00 2 weeks ago
Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr