Marketing Product Manager

Join to apply for the Marketing Product Manager role at Hardy Diagnostics.

We are seeking a dedicated individual for an immediate full-time opening as a Product Manager (Food and Beverage) at our headquarters in Santa Maria, CA. If you are passionate about excellence and want to join one of Santa Barbara County's top employers, we would like to speak with you.

Responsibilities

• Develop marketing strategies for the Food & Beverage category.
• Identify potential products, conduct market research, generate product requirements, and determine specifications, production timelines, pricing, and plans for product launches.
• Recommend advertising opportunities within budget for approval.
• Collaborate with Digital Marketing and Creative Teams to produce promotional materials.
• Act as a product evangelist to build awareness and understanding.
• Drive product launches, growth, and market share in coordination with Marketing, Management, Manufacturing, and Sales teams.
• Develop and maintain relationships with purchasing contacts.
• Assist the Sales Team with customer training.
• Research industry trade shows and advise on attendee lists.

Qualifications

• High school diploma or GED required.
• Knowledge of business functionality, office environments, sales and marketing tactics, and related software.
• Previous project management experience required; leadership experience preferred but not necessary.
• Willingness to learn and utilize company applications.

Hardy Diagnostics is an Equal Opportunity Employer and promotes a drug-free work environment.