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Job Summary:
BILL is a rapidly growing Fintech company committed to empowering businesses with innovative financial tools. They are seeking a Social Media Strategy Lead to develop and execute a comprehensive social media strategy that enhances brand presence and drives business outcomes through engagement and audience growth.
Responsibilities:
Develop and execute a full-funnel, channel-specific social strategy that drives engagement and connects social to business outcomes like awareness, acquisition, and product adoption
Translate brand and business objectives into creative social campaigns that resonate with audiences and reflect cultural relevance
Lead end-to-end campaign execution in partnership with creative teams, or self-produce content when needed
Identify, engage, and activate influencers and platform partners to expand reach beyond owned channels
Design integrated strategies that include social, community, advocacy, and user-generated content
Use data and insights to measure, analyze, and optimize performance
Establish regular reporting cadences to evolve strategy and drive continuous improvement
Write social-first copy, create short-form video, and produce content quickly when needed
Build scalable programs that amplify employees and executives as brand advocates
Help evolve the team structure and operating model
Develop systems for planning, production, publishing, and measurement that support scale and efficiency
Qualifications:
Required:
7+ years of experience in social media strategy, brand marketing, or content creation, ideally with a mix of B2B and B2C
Experience as the head of social at a company or owning the social function
Experience managing external agencies or teams
Experience analyzing and optimizing performance to improve campaign effectiveness and ROI
Experience activating influencers, creators, or thought leaders in brand or product campaigns
A portfolio that demonstrates social media programs youve scaled to drive awareness, engagement, and measurable business impact
Fluency in platform-specific trends and metrics across LinkedIn and Instagram
Ability to write social-first copy and do light creative execution, including short-form video editing
Experience building systems and scaling social programs, not just executing them
Preferred:
Familiarity with TikTok and YouTube strategy
Experience designing integrated strategies across social, community, and advocacy ecosystems
Background working across B2B and B2C brands
Interest in social media trends and how brands can build trust and community online
Comfort working in fast-paced or ambiguous environments
Collaborative approach and experience working effectively across teams, including with executives
Interest in experimenting with new platforms and formats
Company:
BILL is a developer of financial automation software for small and midsize businesses (SMBs). Founded in 2006, the company is headquartered in San Jose, California, USA, with a team of 1001-5000 employees. The company is currently Public Company.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Marketing-
Industries
Software Development
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
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