Senior Product Marketing Lead, Lifecycle
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Senior Product Marketing Lead, Lifecycle
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Join to apply for the Senior Product Marketing Lead, Lifecycle role at Jobright.ai
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Job Summary:
Affirm is reinventing credit to make it more honest and friendly. As a Product Marketing Lead on Lifecycle, you will drive user engagement and adoption through automated marketing strategies, focusing on acquisition and engagement across multiple channels.
Responsibilities:
• Own the end-to-end strategy and execution of automated, cross-channel user journeys informed by deep segmentation and customer insights.
• Design, test, and iterate acquisition and engagement journeys across email and push channels, using data-driven insights to identify high-performing strategies and continuously optimize for growth.
• Apply structured experimentation frameworks (e.g., A/B, multivariate, holdouts) to validate hypotheses, prioritize ideas, and guide decision-making.
• Communicate program performance clearly against key KPIs such as activation, repeat usage, and sustained engagement.
• Use dynamic content and automation to personalize messaging based on user behaviors, preferences, and lifecycle stages.
• Champion the customer perspective by integrating behavioral signals, feedback, and journey insights into lifecycle strategy.
• Collaborate with Marketing Operations to ensure seamless campaign execution across digital channels.
• Align with Creative and Product Marketing counterparts to deliver high-performing, brand-consistent content that clearly communicates Affirm’s value propositions.
• Partner with Analytics and Engineering to enhance campaign effectiveness through improved tooling, automation, and personalization capabilities.
• Explore and apply emerging AI tools to accelerate brief development, inform strategy, increase testing velocity, and scale personalized content more efficiently.
Qualifications:
Required:
• 5+ years of experience developing B2C automated lifecycle marketing programs, particularly across email, push, and/or in-app channels.
• Strong analytical skills with a track record of designing and interpreting A/B tests and turning insights into actionable strategies.
• Demonstrated ability to lead projects and influence cross-functional teams, including Product, Engineering, and Analytics.
• Entrepreneurial mindset with a proactive approach to growth marketing, testing, and continuous optimization.
• Exceptional communication skills and the ability to thrive in a fast-paced, collaborative environment.
• Proven success partnering with cross-functional stakeholders, including Product Marketing, Creative, Product Marketing Operations, Analytics, and Engineering, to deliver impactful, customer-centric programs.
Preferred:
• Experience in consumer finance, mobile applications, or payments is strongly preferred.
Company:
Affirm is a financial technology services company that offers installment loans to consumers at the point of sale. Founded in 2012, the company is headquartered in San Francisco, California, USA, with a team of employees. The company is currently Public Company.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
MarketingIndustries
Software Development
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Inferred from the description for this job
Medical insurance
Vision insurance
401(k)
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