Overview
Manager, Promotions & Partnerships
Department: Marketing
Salary Range: $70k - $75k; Full Time, Exempt
Location: Los Angeles area (LA Phil venues: Walt Disney Concert Hall, Hollywood Bowl, The Ford)
Job Description
Lead the Promotions & Partnerships Team in developing, executing, and evaluating promotions, marketing partnerships, reception programs, community activations, and community relationships across LA Phil venues and seasons.
Essential Functions
- Concert Marketing & Activations: Manage comprehensive promotion and partnership initiatives for LA Phil venues, concerts and initiatives, including pre- and post-concert receptions and promotional activities at venues.
- Integrated Promotion Campaigns: Execute strategic promotion and partnership initiatives supporting season announcements, subscriptions, festivals, special projects and individual concert promotion.
- Budget Management: Oversee multiple budgets related to paid promotion campaigns, receptions, activations and promotional materials.
- Partnership Development: Negotiate and implement agreements with media outlets, promotional partners, and community organizations to maximize marketing reach and impact.
- Team Leadership & Development: Lead and mentor team including a part-time assistant, full-time coordinator, and part-time events coordinator, providing strategic direction and development opportunities to ensure seamless execution of promotional activities, partnerships, and community engagement across LA Phil venues.
- Community Engagement: Plan and execute off-site promotional activations, managing budget, planning, logistics, day-of execution, branded materials procurement, and volunteer management.
- Media Promotion: Foster relationships with promo teams at LA radio stations and other LA media as appropriate.
- Program-Driven Partnership Development: Gain knowledge about artists and concert programming to identify target audiences and community partnerships.
- Sales Strategy: Partner with Analytics & Audience Development to create targeted discount programs and special offers that drive partner engagement and ticket sales.
- Performance Analysis & Reporting: Establish KPIs to evaluate partnership strategies, provide reporting on outcomes, and offer recommendations to enhance future programming support.
- Corporate Partnership Collaboration: Work with Corporate Partnerships team to support on-site activations and extend opportunities for partners.
Relationships
Creative Services, Digital, Direct Marketing, Advertising, Learning, LA Phil Affiliates, Sodexo, Music Center Scheduling, Social Media, Venue Box Office and Parking Teams, Venue Operations, Walt Disney Concert Hall Guest Services, Analytics
Reports To
Senior Director, Marketing & Partnerships
Job Requirements
- Minimum of 3-5 years promotional or marketing experience in the Greater Los Angeles area, preferably with cultural institutions, entertainment venues, or arts organizations
- Bachelor's degree required or equivalent experience
- Minimum of two years promotional or marketing experience in the Greater Los Angeles area
- Knowledge of LA's diverse cultural landscape and community networks preferred
- Background in audience development and hospitality event planning a plus
- Experience working with Los Angeles media outlets, community organizations, or cultural institutions preferred
- Strong communication skills (written and verbal) with ability to engage diverse audiences
- Capable of working as a member of a team as well as independently
- Passion for music and understanding of classical music programming preferred
- Bilingual capabilities (Spanish/English) a plus
- Availability to work nights and weekends
- Valid driver's license and reliable transportation for venue travel across LA County
- Flexibility to work across multiple venue locations and community events
EEO Policy: The Los Angeles Philharmonic Association provides equal employment opportunity for all applicants and employees. The Association does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, or any other protected status. Reasonable accommodations are provided as required by law.
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