Logo
TMG

Advertising Analyst Job at TMG in New Hope

TMG, New Hope, PA, US, 18938

Save Job

We are committed to making our advertising inventory even more effective and successful. To support this, we are looking for an Advertising Analyst who will use data-driven insights to optimize performance across our mobile and desktop platforms and help maximize ROI for our advertising strategies.Your key responsibilities include but are not limited toAnalysis: Monitoring and reporting on ad inventory performance is part of your daily work.Optimization: Actionable insights and recommendations help improve efficiency.Collaboration: In close partnership with cross-functional teams, you develop strategies and products.Reporting: Dashboards and reports provide transparency for stakeholders.Accuracy: Together with vendors, you ensure precise tracking and reliable data integrity.Trends: Staying ahead of industry updates and best practices keeps us competitive.Support: Your data contributes to budgeting and forecasting processes.The right candidate will have the following skills and experience:Education: A degree in Marketing, Statistics, Computer Science or a related field.Tools: Proficiency in Excel, Tableau and debugging tools such as Charles Proxy.Skills: Strong analytical thinking, problem-solving ability and clear communication.Bonus: Knowledge of SQL, Python or R and experience with ad tech platforms (Google Ad Manager, AppLovin MAX, Prebid).Compliance: Familiarity with GDPR, CCPA and ATT regulations.Experience: At least 2 years in advertising analytics or media performance are a strong plus.