Marketing Advertising Specialist Job at Gencor Industries in Orlando

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Marketing & Advertising Specialist

Leading manufacturer of road building machinery seeks pro for advertising and

promotions to include print, electronic, video and tradeshows. Responsible for

production and media planning for brand/image and product advertising.

Minimum 2 years experience with advertising campaigns and major trade shows or

sponsored events for a manufacturing company.

Knowledge of media planning and media buying desirable.

Duties and Responsibilities:

Work with management to develop and prioritize a calendar of trade shows,

seminars or other events that showcase products and expertise. Establish

creative strategies and implement plans to maximize visibility at these events

in a cost-effective way.

Contribute to and create brand and identity campaigns and policies, support

implementation of advertising campaigns, and identify advertising and event

opportunities to raise company brand visibility.

Requirements

Experience with advertising programs.

Minimum 2 years experience with major trade shows or sponsored events.

Experience with media planning and media buying for print, broadcast and web channels.

Demonstrated experience developing highly creative concepts and campaigns to build brand or product awareness. Relevant graphic design experience or educational degree highly desirable.

Exceptional project management skills, including demonstrated ability to effectively define and execute creative projects.

Excellent writing and editing skills, including ability to write, edit and proofread draft copy for accuracy, consistency and appropriateness of format and style.

Working proficiency in MS office suite, Adobe Photoshop, and Adobe InDesign

Job Type: Full-time

• 401(k) matching
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales, Advertising, and Business Development

• Industries

  Machinery Manufacturing, Mining, and Construction

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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