Social Media Content Manager Job at Lighting Lease in New York

Welcome to "Demystifying Paid Search Ads: A Beginner's Guide." If you've ever wondered how businesses appear at the top of search engine results, you're about to discover the secret behind their success. Paid search advertising, also known as Pay-Per-Click (PPC), is a powerful digital marketing tool that allows businesses to bid on keywords and display targeted ads to potential customers. In this comprehensive guide, we'll break down the fundamentals of paid search ads, empowering you to harness this effective strategy and propel your business to new heights in the digital landscape.

Open Position:

05

Responsibilities

• Manage all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on major search networks.
• Manage SEM campaigns on Google, Yahoo, and Bing to maximize ROI.
• Collaborate with Search Engineers, Internet Marketers, Designers, Programmers, and Creative Directors on website projects.
• Develop skills through targeted research and training.
• Use online platforms like Asana to organize tasks and track progress.
• Receive feedback and suggestions to improve skills.
• Work with the team to overcome barriers and clarify tasks.
• Maintain and update website content, metadata, and SEO reports for relevance and accuracy.
• Audit website content for reliability and usability, and implement SEO improvements.

Additional Skills

Google Analytics, Internet Marketing, Link Building, Off-page and On-Page Optimization, SEO Audit, Backlinking, Keyword Research, Social Media Marketing

Ideal Qualifications

• Bachelor's degree in marketing, communications, public relations, or related field (preferred).
• At least 4 years of experience in social media management, preferably in the nutrition, health, or wellness industry, with a portfolio of successful campaigns.
• Strong understanding of social media platforms, algorithms, and management tools.
• Excellent copywriting skills; graphic design and video editing skills are a plus.
• Experience with influencer marketing and related platforms.
• Ability to develop and execute social media strategies; strong analytical skills for data-driven decisions.
• Proven creativity in campaign development and trend awareness.
• Excellent communication and interpersonal skills.
• Strong work ethic, continuous learner mindset, and a startup attitude.
• Competitive spirit and passion for social media, especially TikTok.

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