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SONI

Marketing Director Job at SONI in Worcester

SONI, Worcester, MA, US, 01609

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Our client, an innovative and fast-growing retail brand, is looking for a forward-thinking Marketing Director to lead company-wide marketing initiatives and enhance customer engagement across digital and in-store experiences. This is a hands-on leadership role for someone who can pair big-picture strategy with strong execution and measurable impact.

The Marketing Director will be responsible for developing and executing integrated marketing programs that drive customer acquisition, retention, and loyalty while strengthening overall brand identity. This role requires a strategic thinker with strong analytical skills, creative storytelling ability, and experience managing omnichannel campaigns. Collaborating across departments, the Marketing Director will lead initiatives such as product launches, promotions, and loyalty efforts while ensuring a seamless customer experience across digital and in-store touchpoints. Responsibilities include overseeing campaign strategy and execution, managing multi-channel efforts including email, social, web, and print, analyzing performance data to inform decision-making, and coordinating with internal teams and vendors to deliver high-impact, growth-focused marketing.

Requirements

  • Bachelors degree in Marketing, Business, or a related field; Masters degree is a plus
  • Minimum 5 years of experience in marketing, with at least 3 years in a leadership role
  • Background in convenience retail, quick-service restaurants, or multi-location businesses is strongly preferred
  • Proficiency in digital tools and CRM platforms; experience with HubSpot or similar systems is a bonus
  • Track record of launching and managing successful cross-channel marketing campaigns

Compensation: $150,000 - $165,000

Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications.
Seniority level
  • Seniority level
    Director
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Marketing and Sales
  • Industries
    Staffing and Recruiting

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