Marketing Specialist Job at Holt Group Inc in San Antonio

Job Summary: The Marketing Specialist will support the marketing department with the execution of marketing materials and plans. This role participates in sales meetings, store meetings, manager meetings, ride-alongs, etc. and will manage all marketing needs within assigned area of responsibility by leveraging the resources within the Marketing Department - Data, Creative, Digital - to execute the needs. The incumbent in this position is expected to model the following practices daily: 1) Demonstrate alignment with the company's mission and core business values; 2) Collaborate with key internal/external resources; 3) Participate in ongoing self-development.What can HOLT Group offer you?A competitive salary, commensurate with your experience and competencies.A comprehensive and robust benefits program that includes complete health care, 401(k) matching & Profit-Sharing plan (ROTH and traditional), paid holidays, and a front-loaded PTO program.A Tuition Reimbursement program to support the pursuit of accredited college courses.An employee development program with professional development staff that allows you to grow your skills and build your competencies to prepare you for future opportunities at HOLT. Qualifications and Requirements: High School diploma or equivalent is required; Bachelor's degree in Marketing, Advertising, Business Admin, or a related field is preferred Minimum of 3 years of experience in a marketing coordinator position General knowledge of heavy equipment sales industry and/or trucking industry is a plus Strong knowledge of marketing strategies, concepts, and practices Knowledge and proficiency with current computer software, related hardware, and common dealership computer systemsStrong project management and performance measurement skillsExcellent written and verbal communication skillsAble to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaignsSolid business acumen, time-management, and problem-solving skillsMust be able to work effectively in a fast-paced office environment with frequent interruptionsDemonstrated time management skills to meet multiple deadlines Exceptional attention to detailExcellent communication and interpersonal skills to establish working relationships with multiple departments and various levels of the organizationIntermediate proficiency with MS Office Word, Excel, Outlook, PowerPoint, etc.Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals Ability to interact with tact and courtesy and maintain a professional demeanorThe ability to read and understand information and ideas presented in writing The ability to listen to and understand information and ideas presented through spoken words and sentences Ability to work independently and within a team in a fast-paced, high volume environment with emphasis on accuracy and timelinessEssential Functions: Models, promotes, reinforces, and rewards the consistent use of HOLT's Values Based Leadership (VBL) tools, models, and processes to ensure alignment with our Vision, Values, and MissionWorks with leadership to understand needs for marketing campaigns including identification of budget, target audience, target products, duration and offers Collaborates with Marketing Manager and other team resources to design campaigns to utilize all relevant marketing tactics available Executes tactical marketing campaigns from planning to analysis including routine performance communications Participates in, and supports, monthly communication of current and future campaign plans and performance with management teamMaintains a good understanding of manufacturer campaigns and communicates those to the management and sales staffManages the coordination of marketing communication, including relevant content for email campaigns, social media (Facebook, Twitter, LinkedIn, Instagram), on-hold messaging, websites, etc.Oversees the full-cycle of customer events and tradeshows, to include pre-event promotion, event coordination, post-event tracking and inputting leads into CRM system alongside corporate event planning teamProvides research for new tradeshows and association events, advertising opportunities with associations, industry websites, and data sources to assist with new customer identificationDetermines needs for all promotional merchandise and coordinates with other Marketing Department resources and CAT licensed vendors to fulfill and deliver upon receiptWorks with marketing resources and vendors to provide input regarding in-store signage, promotional materials, and email marketing newsletters by understanding the products and services that the division(s) are interested in promoting and provide relevant contentCollaborates with marketing peers as needed when Public Relations opportunities are available to promote products, services, events etc.Strategically identifies customer lists from multiple data sources for marketing campaigns, event invites, prospecting etc. utilizing Saleslink, Salesforce Marketing Cloud, etc.Serves as the primary point of contact for the division(s) regarding assistance with sales materials, campaigns, events, lead gen, etc., to include providing consultive professional marketing recommendations, insight, and support Works safely always and adheres to all applicable safety policies; complies with all company policies, procedures, and standards Performs other duties as assignedSupervisory Responsibilities: None Travel: Up to 20% travel, to include overnight travel Disclaimer:Please note that the above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not to be interpreted as an exhaustive list of all responsibilities, duties, and skills required of the incumbents so classified. All incumbents may be required to perform duties outside of their normal responsibilities, as needed. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

In Summary: The Marketing Specialist will support the marketing department with the execution of marketing materials and plans . This role participates in sales meetings, store meetings, manager meetings, ride-alongs, etc. and will manage all marketing needs within assigned area of responsibility . The incumbent in this position is expected to model the following practices daily: Demonstrate alignment with the company's mission and core business values . En Español: Resumen del trabajo: El especialista en marketing apoyará al departamento de mercadeo con la ejecución de materiales y planes de marketing. Este papel participa en reuniones de ventas, encuentros de tiendas, juntas de gerentes, viajes a lo largo, etc., y administrará todas las necesidades de marketing dentro del área asignada de responsabilidad aprovechando los recursos dentro del Departamento de Marketing - Datos, Creatividad, Digital - para ejecutar las necesidades. Se espera que el titular en esta posición modele diariamente las siguientes prácticas: 1) Demostrar alineamiento con la misión de la empresa y los valores empresariales principales; 2) Colaborar con importantes recursos internos / externos; 3) Participar en un desarrollo automático continuo. ¿Qué puede ofrecer HOLT Group? Calificaciones y requisitos: Se requiere un diploma de secundaria o equivalente; se prefieren excelentes habilidades de gestión de proyectos y medición del rendimientoExcelente capacidad para la comunicación oral e escritaCapacidad para recopilar y multiplicar datos de desempeño para desarrollar métricas que apoyen la toma de decisiones sobre los planes de asignación de recursos y las campañas posteriores Conocimiento general de la industria de ventas de equipos pesados y/o el sector del transporte automovilístico es más Conocimiento fuerte de estrategias, conceptos y prácticas de marketingCon conocimientos y aptitudes con software informático actual, hardware relacionado y sistemas informáticos de concesionarios comunes Competencias sólidas en gestión de proyecto y medida de rendimientoAprovechar excelentes capacidades de comunicación por escrito y verbalCapabilidad para compilar y multiplicar datos de funcionamiento para elaborar métricos que ayuden a tomar decisiones acerca de los planos de distribución de los recursos y sus siguientes accionesSolid business acorts, tiempo-management, y soluciones de problemasHabilidades básicasDebe ser capaz de trabajar eficazmente en una estrategia rápida, concepto, y práctica Conceptos y competencias Controcedores Informática Conocer y proactividad con el software actual, equipo de trabajo, hardware asociado y los sistemas informativos Común. Utilizando Saleslink, Salesforce Marketing Cloud, etc. sirve como el principal punto de contacto para la división en lo que respecta a asistencia con materiales de ventas, campañas, eventos, generación líder, etc., incluyendo proporcionar recomendaciones consultivas profesionales de marketing, información y apoyo Trabaja siempre de forma segura y se adhiere a todas las políticas de seguridad aplicables; cumple con todas las pólizas, procedimientos y estándares de la compañía Realiza otras tareas asignadasResponsabilidades de supervisión: Ningún viaje: Hasta un 20% de viajes, incluidos los viajes nocturnos Disclaimer: Por favor tenga en cuenta que las declaraciones anteriores están destinadas a describir la naturaleza general y nivel del trabajo realizado por empleados asignados a esta clasificación. No deben interpretarse como una lista exhaustiva de todas las responsabilidades, deberes y habilidades requeridas de los funcionarios así clasificados.