Wisconsin Staffing
Director Marketing Communications North
Wisconsin Staffing, Milwaukee, Wisconsin, United States, 53244
Director Marketing Communications - North America
Join Komatsu and be part of something big! The primary objective of this role is to lead and unify all marketing and communications efforts across Komatsu's North America region in alignment with global brand strategy, while driving business growth through strategic messaging, customer engagement, and cross-functional collaboration. This leader is expected to: Build and strengthen relationships with key internal & external stakeholders, fostering a culture of trust and collaboration. Drive marketing excellence to customers, dealers, and industry associations. Set and execute strategic direction for regional marketing communications that support Komatsu's business goals across multiple business units. Act as the brand steward across company-owned and independent dealer networks-ensuring consistency, compliance, and innovation in messaging and visual identity. Generate measurable business value through integrated campaigns, creative content, sales enablement, and product/solution launches. Drive customer-centric strategies through Voice of Customer/Dealer input and insights-driven marketing. Partner closely with executive leadership and global teams to ensure consistent internal, external, and corporate communications. Lead a high-performing team of marketing professionals, implement processes that empower team members, drive success and deliver maximum impact. Key job responsibilities include overseeing, reviewing, and approving marketing strategies and plans, coaching marketing managers, building consensus and approvals from the business units, and ensuring the team understands the input well for an efficient turnaround of deliverables. The role also involves overseeing the development of sales enablement tools, content, and other materials for Komatsu sales teams and distributors, providing strategic guidance to team members. Additionally, the position partners with the sales and product teams to participate in Voice of Customer (VOC) activities to understand customer preferences and informs the development of marketing strategies, market segmentation, content and distribution channels. The role enables and guides research and documentation of our key customer markets, connecting the dots that will inform decision making. Guides the creative team and agencies to produce content that will support the marketing and communications plans. Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Join Komatsu and be part of something big! The primary objective of this role is to lead and unify all marketing and communications efforts across Komatsu's North America region in alignment with global brand strategy, while driving business growth through strategic messaging, customer engagement, and cross-functional collaboration. This leader is expected to: Build and strengthen relationships with key internal & external stakeholders, fostering a culture of trust and collaboration. Drive marketing excellence to customers, dealers, and industry associations. Set and execute strategic direction for regional marketing communications that support Komatsu's business goals across multiple business units. Act as the brand steward across company-owned and independent dealer networks-ensuring consistency, compliance, and innovation in messaging and visual identity. Generate measurable business value through integrated campaigns, creative content, sales enablement, and product/solution launches. Drive customer-centric strategies through Voice of Customer/Dealer input and insights-driven marketing. Partner closely with executive leadership and global teams to ensure consistent internal, external, and corporate communications. Lead a high-performing team of marketing professionals, implement processes that empower team members, drive success and deliver maximum impact. Key job responsibilities include overseeing, reviewing, and approving marketing strategies and plans, coaching marketing managers, building consensus and approvals from the business units, and ensuring the team understands the input well for an efficient turnaround of deliverables. The role also involves overseeing the development of sales enablement tools, content, and other materials for Komatsu sales teams and distributors, providing strategic guidance to team members. Additionally, the position partners with the sales and product teams to participate in Voice of Customer (VOC) activities to understand customer preferences and informs the development of marketing strategies, market segmentation, content and distribution channels. The role enables and guides research and documentation of our key customer markets, connecting the dots that will inform decision making. Guides the creative team and agencies to produce content that will support the marketing and communications plans. Komatsu is an Equal Opportunity Workplace and an Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.