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Nexstar Media Group

Promotions Producer

Nexstar Media Group, Roanoke, Virginia, United States, 24011

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Creative Content Producer

WFXR/WWCW in Roanoke, VA is looking for a Creative Content Producer to help shape the next generation of local storytelling across every screen. This is an ideal opportunity for a rising content creator, recent grad, or early-career producer looking to grow their skills in a dynamic, supportive environment. In this hybrid creative role, you'll produce a wide variety of content, from on-air promos and sponsored segments to digital-first social videos and live stream support. If you're a visual storyteller with solid editing skills, a passion for engaging content, and the drive to try new formats, you'll thrive here. Essential Duties & Responsibilities: Write, shoot, and edit video content for TV, web, social media, and streaming platforms Produce vertical and short-form video for TikTok, Instagram Reels, YouTube Shorts, etc. Coordinate and project manage WFXR+ CTV content. Support live streaming projects (community events, social livestreams, special features) Assist in creating sponsored segments, client-facing content, and basic commercial work Collaborate with Creative Services leadership on campaign messaging and station branding Capture behind-the-scenes content or short promos for original programming and talent Prepare and organize gear, media, and locations for shoots Edit content to platform-specific specs and assist with file delivery across teams Perform other duties as assigned Requirements & Skills: 12 years of video production experience (freelance, college, or professional) Strong proficiency in Adobe Premiere Pro Familiarity with live streaming software (OBS, Restream, or similar) Working knowledge of After Effects and Photoshop a plus Comfortable with DSLR/mirrorless cameras, audio recording, and lighting setups Knowledge of current trends in social media and short-form video storytelling Excellent time management, creativity, and communication skills Must be collaborative, self-motivated, and willing to learn Must maintain a valid driver's license and clean driving record Occasional evenings, weekends, or holiday shifts may be required Preferred Qualifications: Experience assisting or producing live stream content (events, social lives, Twitch/YouTube) Prior work on sponsored or branded video campaigns Strong understanding of vertical video formats and digital engagement best practices Bonus: Motion graphics experience with After Effects templates