Promotions Producer Job at Nexstar Media Group, Inc. in Roanoke

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WFXR/WWCW in Roanoke, VA is looking for a Creative Content Producer to help shape the next generation of local storytelling across every screen. This is an ideal opportunity for a rising content creator, recent grad, or early-career producer looking to grow their skills in a dynamic, supportive environment.

In this hybrid creative role, you’ll produce a wide variety of content, from on-air promos and sponsored segments to digital-first social videos and live stream support. If you’re a visual storyteller with solid editing skills, a passion for engaging content, and the drive to try new formats, you’ll thrive here.

Essential Duties & Responsibilities

• Write, shoot, and edit video content for TV, web, social media, and streaming platforms
  
  

• Produce vertical and short-form video for TikTok, Instagram Reels, YouTube Shorts, etc.
  
  

• Coordinate and project manage WFXR+ CTV content.
  
  

• Support live streaming projects (community events, social livestreams, special features)
  
  

• Assist in creating sponsored segments, client-facing content, and basic commercial work
  
  

• Collaborate with Creative Services leadership on campaign messaging and station branding
  
  

• Capture behind-the-scenes content or short promos for original programming and talent
  
  

• Prepare and organize gear, media, and locations for shoots
  
  

• Edit content to platform-specific specs and assist with file delivery across teams
  
  

• Perform other duties as assigned
  
  

• 1–2 years of video production experience (freelance, college, or professional)
  
  

• Strong proficiency in Adobe Premiere Pro
  
  

• Familiarity with live streaming software (OBS, Restream, or similar)
  
  

• Working knowledge of After Effects and Photoshop a plus
  
  

• Comfortable with DSLR/mirrorless cameras, audio recording, and lighting setups
  
  

• Knowledge of current trends in social media and short-form video storytelling
  
  

• Excellent time management, creativity, and communication skills
  
  

• Must be collaborative, self-motivated, and willing to learn
  
  

• Must maintain a valid driver’s license and clean driving record
  
  

• Occasional evenings, weekends, or holiday shifts may be required
  
  

• Experience assisting or producing live stream content (events, social lives, Twitch/YouTube)
  
  

• Prior work on sponsored or branded video campaigns
  
  

• Strong understanding of vertical video formats and digital engagement best practices
  
  

• Bonus: Motion graphics experience with After Effects templates

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Broadcast Media Production and Distribution

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