Marketing Content Specialist Job at Fort Worth , Texas Magazine in Fort Worth
Fort Worth , Texas Magazine, Fort Worth, TX, US, 76102
Join to apply for the Marketing Content Specialist role at Fort Worth Magazine
Join to apply for the Marketing Content Specialist role at Fort Worth Magazine
Job Description
Job Description
Panther City Media Group the publisher of Fort Worth Magazine and Fort Worth Inc. is seeking a creative, results-oriented Marketing Content Specialist to drive lead generation, develop engaging content, and build focused campaigns that support revenue growth. This position plays a key role in shaping how we communicate our value to potential advertisers and prospects, working at the intersection of marketing, events, promotions, and sales.
Our Core Values: Passionate, Positive, Philanthropic, Dedicated to Excellence, Accountable, Integrity, Team Player
If you're passionate about creating campaigns that convert, writing content that supports sales conversations, and building strategies that generate leads, we want to meet you.
What Youll Do
- Campaign Strategy & Execution
- Plan and execute digital marketing campaigns that generate qualified leads and drive engagement (email, social media, web).
- Plan and execute marketing campaigns (digital platforms) using the Second Street and HubSpot platforms, including, voting, applications, announcements, contests, awards, ballots, and sponsored campaigns.
- Track, analyze, and optimize performance across digital channels (email, web, and social).
- Create high-impact sales collateral, including brochures, one-pagers, email templates, and presentations.
- Collaborate with the sales team to understand prospect needs and tailor content accordingly.
- Ensure all marketing materials reflect brand voice and positioning.
- Build lead generation strategies across channels and brands; manage and nurture leads through CRM systems.
- Segment audiences and design automated nurture flows to drive conversion and handoff to sales.
- Collaborate with internal stakeholders to improve conversion rates and lead quality.
- Monitor competitor activity and industry trends to inform campaign strategy and content direction.
- Provide actionable insights to the sales and promotions teams based on your findings.
Required:
- 3+ years of experience in marketing, content strategy, or campaign execution
- Minimum of 2 years experience in HubSpot.
- Strong writing and editing skills with a portfolio of content or campaigns
- Proficiency with digital tools (Canva, email platforms, analytics, social scheduling, etc.)
- Experience in lead generation or sales enablement campaigns
- Collaborative, deadline-driven, and results-focused
- Experience with Second Street, or other CRM/marketing platforms
- Experience in a media, publishing, or advertising environment
- Bachelor's degree in Marketing, Communications, or related field
Youll be part of a growing, forward-thinking media team that thrives on innovation, collaboration, and delivering real results to our advertisers and community. Your work will directly contribute to revenue growth and brand success across digital and print.
Location: 6777 Camp Bowie Blvd Suite #130, Fort Worth, TX.
Compensation: Salary $60,000-70,000 (based on experience)
Benefits:
- Group health insurance plan (partially subsidized by the company)
- Discounted dental and vision coverage
- $25,000 company-paid term life policy
- 401(k) with eligibility after 1 year
- PTO days
- 9.5 paid company holidays
- 4:30 pm Fridays
Company Description
Panther City Media Group, L.P. is the parent company of Fort Worth Magazine and Fort Worth, Inc. magazine. Fort Worth Magazine, is a monthly lifestyle city magazine that for the last 25 years has been known as the authority on the city of Fort Worth, providing its readers with a monthly mix of lifestyle coverage and in-depth service journalism, covering the areas social scene, arts, travel, restaurants and shopping. Fort Worth, Inc. is a quarterly lifestyle business magazine launched in 2015, targeted to business owners and top C-level management, across a broad range of businesses in the Greater Fort Worth area. Both publications are distributed via subscriptions and on the newsstand. Today the Panther City Media Groups brands extend past the printed magazine to online, custom content, events and promotions.
Panther City Media Group, L.P. is the parent company of Fort Worth Magazine and Fort Worth, Inc. magazine. Fort Worth Magazine, is a monthly lifestyle city magazine that for the last 25 years has been known as the authority on the city of Fort Worth, providing its readers with a monthly mix of lifestyle coverage and in-depth service journalism, covering the areas social scene, arts, travel, restaurants and shopping. Fort Worth, Inc. is a quarterly lifestyle business magazine launched in 2015, targeted to business owners and top C-level management, across a broad range of businesses in the Greater Fort Worth area. Both publications are distributed via subscriptions and on the newsstand. Today the Panther City Media Groups brands extend past the printed magazine to online, custom content, events and promotions.
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Management and Manufacturing-
Industries
Book and Periodical Publishing
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