Fort Worth Magazine is hiring: Marketing Content Specialist in Fort Worth

Join to apply for the Marketing Content Specialist role at Fort Worth Magazine

Join to apply for the Marketing Content Specialist role at Fort Worth Magazine

Job Description

Job Description

Panther City Media Group — the publisher of Fort Worth Magazine and Fort Worth Inc. — is seeking a creative, results-oriented Marketing Content Specialist to drive lead generation, develop engaging content, and build focused campaigns that support revenue growth. This position plays a key role in shaping how we communicate our value to potential advertisers and prospects, working at the intersection of marketing, events, promotions, and sales.

Our Core Values: Passionate, Positive, Philanthropic, Dedicated to Excellence, Accountable, Integrity, Team Player

If you're passionate about creating campaigns that convert, writing content that supports sales conversations, and building strategies that generate leads, we want to meet you.

What You’ll Do

• Campaign Strategy & Execution
• Plan and execute digital marketing campaigns that generate qualified leads and drive engagement (email, social media, web).
• Plan and execute marketing campaigns (digital platforms) using the Second Street and HubSpot platforms, including, voting, applications, announcements, contests, awards, ballots, and sponsored campaigns.
• Track, analyze, and optimize performance across digital channels (email, web, and social).
  
  

Sales Enablement & Content Development

• Create high-impact sales collateral, including brochures, one-pagers, email templates, and presentations.
• Collaborate with the sales team to understand prospect needs and tailor content accordingly.
• Ensure all marketing materials reflect brand voice and positioning.
  
  

Lead Generation & Funnel Management

• Build lead generation strategies across channels and brands; manage and nurture leads through CRM systems.
• Segment audiences and design automated nurture flows to drive conversion and handoff to sales.
• Collaborate with internal stakeholders to improve conversion rates and lead quality.
  
  

Competitive Research & Market Intelligence

• Monitor competitor activity and industry trends to inform campaign strategy and content direction.
• Provide actionable insights to the sales and promotions teams based on your findings.
  
  

What You Bring

Required:

• 3+ years of experience in marketing, content strategy, or campaign execution
• Minimum of 2 years’ experience in HubSpot.
• Strong writing and editing skills with a portfolio of content or campaigns
• Proficiency with digital tools (Canva, email platforms, analytics, social scheduling, etc.)
• Experience in lead generation or sales enablement campaigns
• Collaborative, deadline-driven, and results-focused
  
  

Preferred:

• Experience with Second Street, or other CRM/marketing platforms
• Experience in a media, publishing, or advertising environment
• Bachelor's degree in Marketing, Communications, or related field
  
  

Why Join Us?

You’ll be part of a growing, forward-thinking media team that thrives on innovation, collaboration, and delivering real results to our advertisers and community. Your work will directly contribute to revenue growth and brand success across digital and print.

Location: 6777 Camp Bowie Blvd Suite #130, Fort Worth, TX.

Compensation: Salary $60,000-70,000 (based on experience)

Benefits:

• Group health insurance plan (partially subsidized by the company)
• Discounted dental and vision coverage
• $25,000 company-paid term life policy
• 401(k) with eligibility after 1 year
• PTO days
• 9.5 paid company holidays
• 4:30 pm Fridays
  
  

Ready to help shape our marketing future? Apply now!

Company Description

Panther City Media Group, L.P. is the parent company of Fort Worth Magazine and Fort Worth, Inc. magazine. Fort Worth Magazine, is a monthly lifestyle city magazine that for the last 25 years has been known as the authority on the city of Fort Worth, providing its readers with a monthly mix of lifestyle coverage and in-depth service journalism, covering the area’s social scene, arts, travel, restaurants and shopping. Fort Worth, Inc. is a quarterly lifestyle business magazine launched in 2015, targeted to business owners and top C-level management, across a broad range of businesses in the Greater Fort Worth area. Both publications are distributed via subscriptions and on the newsstand. Today the Panther City Media Group’s brands extend past the printed magazine to online, custom content, events and promotions.

Panther City Media Group, L.P. is the parent company of Fort Worth Magazine and Fort Worth, Inc. magazine. Fort Worth Magazine, is a monthly lifestyle city magazine that for the last 25 years has been known as the authority on the city of Fort Worth, providing its readers with a monthly mix of lifestyle coverage and in-depth service journalism, covering the area’s social scene, arts, travel, restaurants and shopping. Fort Worth, Inc. is a quarterly lifestyle business magazine launched in 2015, targeted to business owners and top C-level management, across a broad range of businesses in the Greater Fort Worth area. Both publications are distributed via subscriptions and on the newsstand. Today the Panther City Media Group’s brands extend past the printed magazine to online, custom content, events and promotions.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Management and Manufacturing

• Industries

  Book and Periodical Publishing

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