lilikoi agency is hiring: Programmatic Media Buyer in Tampa

Job Description

We’re seeking a data-driven, results-oriented Programmatic Media Buyer to lead the planning, execution, and optimization of programmatic ad campaigns across platforms like The Trade Desk. The role involves ensuring campaigns deliver strong performance and ROI while staying ahead of digital media trends. The candidate will play a key role in launching digital initiatives effectively, on schedule, and achieving a high ROI (10 or better) for clients.

Must be comfortable with AI platforms.

Skills:

• Hands-on experience with The Trade Desk or other DSPs
• Ability to monitor, analyze, and optimize campaigns in real-time to maximize performance (CTR, CPA, ROAS)
• Proficiency in building and managing audience strategies, including 1st-party, 2nd-party, and 3rd-party data
• Strong skills in Excel, data dashboards, and campaign reporting to derive actionable insights
• Familiarity with Connected TV campaigns and cross-platform performance measurement
• Ability to collaborate with creative and strategy teams to align media with messaging
• Attention to pacing issues, tracking errors, under-delivery, and performance drops

Preferred Qualifications:

• 2–4 years of hands-on programmatic media buying experience, preferably with The Trade Desk
• Strong analytical skills with proficiency in Excel and reporting platforms
• Comfortable with performance metrics like CPM, CTR, CPA, ROAS

Responsibilities:

• Launch, manage, and optimize programmatic advertising campaigns
• Monitor pacing, performance, and delivery daily; troubleshoot discrepancies and underperformance
• Analyze campaign data and provide actionable insights through regular reports
• Collaborate with creative teams to develop high-performing campaigns

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