Social Content Creator Job at De La Cruz in San Juan

About DLC Group

DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients. We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningfulomni channel creative experiences, led by data, enabled by technology.We do this by leveraging marketing programs that deliver creative excellence and business growth.

Who we are:

We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQ’s in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.

Summary/Objective:

The Social Content Creator is responsible for crafting compelling, platform-native content that brings brands to life on social media. This role blends creativity, storytelling, and strategic thinking to produce content that not only connects with audiences but drives engagement and results. From snappy captions to dynamic video scripts, the Social Content Creator is at the heart of digital storytelling, ensuring content feels fresh, culturally relevant, and brand-aligned.

Essential Duties and Responsibilities:

Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.

• Conceptualize creative and native formats for social platforms (Reels, Stories, TikTok, etc.).
• Write captions and snackable scripts for campaigns, always-on content, and influencer collaborations.
• Identify real-time trends, cultural moments, and platform opportunities to integrate into content strategy.
• Build editorial and content calendars that reflect brand tone, narrative, and commercial objectives.
• Collaborate closely with influencers: what to say, how to say it, and with whom to say it.
• Produce content that connects emotionally, entertains authentically, and drives business outcomes.
• Serve as a creative partner to videographers, photographers, and editors—ideating and directing content shoots.
• Present creative ideas to clients, articulating the concept's value and adjusting based on feedback.
• Partner with the strategy, accounts, and design teams to ensure brand alignment and campaign consistency.

• Responsible for maintaining the professional and technical knowledge required to perform the duties, especially in the digital space.
• Responsible in keeping up to date with digital trends and changes
• Responsible to comply with all Company’s policies as described in the Employee Manual

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Supervisory Responsibility:

This position does not include supervisory responsibilities but requires strong cross-functional collaboration with production, accounts, and design teams. But also does serve as a coach and mentor for other positions in the department

Job Competencies:

• Excellent writing and storytelling ability tailored for social media audiences.
• Quick thinking and responsiveness to trends and cultural conversations.
• Eye for aesthetics and an intuitive sense of what works visually and narratively on different platforms.
• Strong communication skills to present, defend, and evolve ideas based on feedback.
• Ability to balance creativity with brand voice, tone, and business goals.

Core Competencies:

• Creativity: Constant flow of original, share-worthy ideas.
• Cultural Fluency: Deep understanding of internet culture, memes, and platform nuances.
• Strategic Thinking: Ideas that connect with real consumer insights and campaign KPIs.
• Collaboration: Team player with a proactive spirit.
• Agility: Ability to deliver timely and reactive content.

Preferred Education and Related Experience:

• Degree or equivalent experience in Creative Writing, Communications, Advertising, or Digital Media.
• 1–3 years of experience in content creation, digital campaigns, or social media copywriting.
• Portfolio demonstrating strong storytelling, platform-native content, and engagement strategies.

Knowledge and Critical Skills Required:

• Deep understanding of social media platforms, content formats, and digital audiences.
• Familiarity with influencer marketing dynamics and branded content.
• Ability to synthesize insights and trends into actionable content ideas.
• Comfort working with Adobe Suite, Google Docs, and collaborative creative tools.
• Bilingual proficiency (Spanish/English) preferred.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms. The employee might occasionally lift around 10 pounds. Specific vision abilities required by this job include close vision and color vision. Assisting in content production requiring light travel or location work.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually normal.

#J-18808-Ljbffr