De La Cruz is hiring: Social Content Videographer in San Juan

DLC Group is a leading independent marketing firm, established in 1985, specializing in creative brand experiences. We develop effective and creative business solutions for our clients. We build on the core pillars of Brand Equity, Culture Intelligence and Audience Segmentation, to design meaningful omni channel creative experiences, led by data, enabled by technology. We do this by leveraging marketing programs that deliver creative excellence and business growth.

Who we are

We are a team of multicultural creators, innovators, technologists and curious professionals that are changing the way business is done. With HQ’s in San Juan, PR and offices in Miami and Colombia, we are focused on combining our understanding of the power of creativity, media insights, data analysis and public relations influence to deliver tailored solutions that produce measurable business results for our clients.

Summary/Objective

The Social Videographer is responsible for conceptualizing, producing, and editing high-quality video content that aligns with brand strategy and campaign objectives across all social platforms. This role combines creative storytelling, technical expertise, and a strong understanding of branding to deliver visually compelling content that drives engagement, builds community, and enhances the company’s presence across digital channels.

Essential Duties and Responsibilities

Reasonable accommodations may be made to enable employees with disabilities to perform the essential functions.

Content Strategy & Planning

• Collaborate with the creative, strategy, and client service teams to develop video concepts that align with campaign goals, target audiences, and brand guidelines.
• Contribute ideas during brainstorming sessions for social campaigns, activations, and integrated brand initiatives.
• Create storyboards, shot lists, and production schedules to ensure projects are delivered on time and within budget.

Video Production & Filming

• Operate video, audio, and lighting equipment for in-studio and on-location shoots.
• Direct on-camera talent, ensuring brand voice and campaign tone are effectively conveyed.
• Capture a wide range of content formats (short-form social reels, behind-the-scenes clips, branded storytelling, testimonials, event coverage, etc.).
• Ensure all footage meets technical quality standards and is optimized for multiple platforms.

Post-Production & Editing

• Edit raw footage into engaging content that communicates key messages and elevates brand identity.
• Incorporate graphics, captions, sound design, and animation to optimize videos for social engagement.
• Format content for multiple aspect ratios (16:9, 9:16, 1:1) and specifications unique to each social media platform.
• Apply brand guidelines consistently across all deliverables.

Campaign Execution & Branding Alignment

• Translate brand strategy into compelling visual narratives that resonate with audiences.
• Produce campaign launch videos, brand storytelling content, and promotional assets that reinforce campaign objectives.
• Partner with the digital team to ensure all video assets are optimized for performance (CTR, engagement, retention).
• Track and adjust creative execution based on analytics, performance data, and audience feedback.

Innovation & Trend Integration

• Monitor and adopt emerging video and social media trends (e.g., TikTok editing styles, trending audio, viral formats).
• Recommend innovative formats, tools, and techniques to keep content fresh and competitive.
• Serve as a resource for educating internal teams on best practices in social video storytelling.

Asset Management & Organization

• Maintain organized video libraries, project files, and archives for efficient reuse and repurposing.
• Manage usage rights, licensing, and approvals for music, footage, and graphics.

Cross-Functional & Client Support

• Partner with account teams to understand client expectations and deliverables.
• Provide video support for live events, brand activations, and internal initiatives.
• Deliver polished presentations of video work to internal stakeholders and clients.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Supervisory Responsibility

• This position has no direct supervisory responsibilities.
• May oversee interns, production assistants, or freelance videographers when needed.
• Provide creative guidance to team members involved in video projects.
• Ensure all video content adheres to brand standards and campaign guidelines.

Essential Skills

• Proficiency in video production equipment (cameras, lighting, sound recording).
• Strong editing skills using industry-standard software (Adobe Premiere Pro, After Effects, Final Cut Pro, DaVinci Resolve).
• Knowledge of motion graphics and animation for social content.
• Strong eye for visual storytelling, branding, and design aesthetics.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Familiarity with analytics tools and ability to use insights to optimize video content.
• Excellent communication, collaboration, and organizational skills.

Preferred Education and Related Experience

• Bachelor’s degree in Film Production, Communications, Marketing, Advertising, or related field (or equivalent professional experience).
• 2–4 years of experience producing and editing video content, ideally within an advertising agency, brand marketing team, or media production environment.
• Proven portfolio of social video work demonstrating branding and campaign execution.
• Experience working with cross-functional teams (creative, digital, strategy, and account management).

Physical Demands

• Frequent movement within office, studio, and on-location environments.
• Ability to lift, carry, and set up video production equipment (up to 25–40 lbs).
• Extended periods of standing, walking, bending, and reaching during shoots.
• Ability to work both indoors and outdoors, sometimes in varying weather conditions.
• Prolonged use of computer and editing software requiring visual focus and manual dexterity.
• Flexibility to work evenings, weekends, or extended hours during campaign shoots, events, or deadlines.

Schedule Requirements

• Standard full-time schedule, Monday through Friday.
• Flexibility to adjust hours based on campaign shoots, deadlines, or live events.
• Availability to work occasional evenings, weekends, and holidays when required for brand activations, productions, or special projects.
• Ability to travel locally or regionally for on-location shoots or client events as needed.
• Must be comfortable adjusting schedules to align with campaign launches, social posting calendars, and cross-time-zone collaborations.