Social Media Content Creator Job at DL1961 in New York

DL1961 is a premium essentials brand with roots in vertical integration. Offering elevated denim, knits, and ready-to-wear, for women, men, kids, and pets. They believe in meticulously crafted pieces designed to carry you through all of life’s stages.

In addition to their own low-impact factory, DL1961 strategically partners with sustainable manufacturers around the world to produce high quality essentials perfect for everyday wear. Named one of Fast Company’s Most Innovative Companies in 2023, this press-loved brand is a perennial favorite of editors and celebrities alike.

Learn more about DL1961 and shop the full styles and looks on dl1961.com.

As the Social Media Content Creator, you will shape the brand’s online presence through creative and strategic content development, engagement and campaign execution by optimizing SEO, performing market research, monitoring performance of promotional campaigns and create visually appealing designs to communicate messages effectively.

Onsite requirement, 2-3 days a week, 9am to 5:30pm. Need to be available for social media shoots as necessary outside of these in person days.

This role supports DL1961 and Warp Weft World brands.

The base compensation range offered ($25-30/hour) is based on several factors, including but not limited to industry experience, market location, job-related knowledge and skillsets.

To be considered for the role, please attach your portfolio to your resume.

Job responsibilities will include, but are not limited to, the following:

Social Media

• Develop engaging and creative content for various social media platforms to increase brand awareness and drive traffic.
• Collaborate with creative and marketing teams to create compelling visuals and copy that align with brand messaging.
• Monitor and analyze social media performance metrics to optimize content strategy and enhance audience engagement.
• Stay up to date with current social media trends and best practices to implement innovative strategies for growth.
• Engage with followers and respond to comments and messages to build relationships and maintain a positive brand image.
• Create and manage social media calendars to plan and schedule content ahead of time for consistent posting.
• Research industry trends and competitor strategies to identify opportunities for content differentiation.
• Utilize social media management tools to streamline workflow and enhance efficiency in content creation and posting.
• Develop and implement social media campaigns to support specific marketing goal and objectives.
• Collaborate with influencers and partners to amplify reach and drive brand awareness through strategic partnerships.

Graphic Design

• Develop design solutions that communicate visually appealing messages to create successful visual concepts.
• Determine the arrangement of elements to effectively convey the message/design layout.
• Choose fonts, colors, and images: select appropriate visual elements to enhance design.
• Collaborate with team members, clients, marketers and other professionals to achieve a common goal.
• Manage multiple projects and deliver high-quality work in a timely manner.

Desired Skills and Experience

• 3-4 years’ experience in social media and graphic design including experience in a fashion brand.
• Deep knowledge of social media trends, hashtags and engagement strategy.
• Ability to work with creative tools like Adobe
• Connections with key social media plays, influencers, photographers, models, and stylists is a plus.
• Proven experience in creating engaging content on different social media platforms – Twitter, TikTok, Facebook, Instagram, and YouTube.
• Ability to turn a concept into compelling content.
• Ability to incorporate our brand voice and identity in digital content.
• Extensive knowledge of the popular social media platforms.
• Understanding of SEO and web traffic metrics.
• Ability to grow organic likes and followers across prominent platforms.
• Proven graphic designing experience with a strong portfolio of illustrations is preferred.
• Familiarity with design softwares and technologies (InDesign, Illustrator, Photoshop)

Join us in our pursuit of better.

We have higher standards. We believe you should feel good about the jeans you put on your body. That’s why our innovative facilities are fully compliant with International Social, Environmental & Quality Standards. Plus, we’re committed to ethical practices, fair wages, reasonable hours, positive working conditions & career advancement opportunities for all our people. We’re doing right by the planet, and the people on it too.

Sustainability is the foundation of which we pride ourselves on. We are the future of fashion!

DL1961 offers a competitive & comprehensive benefits package inclusive of:

• Associate Discount, Clothing Allowance & Sample Sales
• Commuter Benefit Program
• Paid holidays by the Company
• Our Office Space is located in Soho!
• Companywide events, outings, recognition programs, birthday celebrations & wellness initiatives

DL1961 is an Equal Opportunity Employer that considers applicants without regard to race, sex, religion, national origin, disability or protected veteran status.

Thank you for your interest in DL1961. We look forward to reviewing your application!

Discover us @ www.dl1961.com + www.warpweftworld.com

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