BIGO is hiring: Social Media Manager in Los Angeles

About This Role

Bigo Live is world's leading mobile livestreaming platform. We are looking to hire a talented Social Media Manager professional to join our growing Marketing department. Ultimately, you should be able to manage our social media presence ensuring high levels of traffic and engagement as well as maintaining a cohesive brand voice. If you're excited to be part of a winning team, Bigo Live is a great place to grow your career.

Responsibilities

• Develop and implement strategic marketing plans and campaigns to maximize the performance of each social channel. Our current platforms include YouTube, TikTok, Instagram, Facebook, and Twitter
• Create and manage social media calendar and creative calendar including objectives, integrated timeline, copy, hashtag, and creative assets
• Think out of box to innovate, draft, publish and share engaging content across social platforms daily to ensure content diversity and density
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of user acquisition, reach, impression, reposting, shares or likes and measuring a campaign’s performance against the KPIs
• Monitor and analyze social media performance across channels, provide weekly and monthly report with learnings, opportunities, and insights; manage paid social budget
• Responsible for the social promotion for all marketing projects and influencer programs
• Actively partner with internal creators and source new influencers to support brand growth and social content creation
• Build and moderate social media communities by responding to and monitoring comments, messages and increasing engagement
• Monitor and analyze market and industry trends, emerging influencers, and competitor performance to strategize on company’s marketing activities
• Work with cross-functional teams including creative team, user operation team, legal, finance, PR to develop joint marketing plans based on market trends and competitors

Qualifications:

• 5 years of social media management experience
• Excellent knowledge of YouTube, TikTok, Instagram, Discord and other social media best practices
• Strategic thinking for developing effective marketing campaigns and influencer programs
• Content development experience including creative concepting and copywriting
• Attention to detail, strong organizational and project management skills to manage multiple social channels concurrently
• Ability to derive actionable insights from social media metrics and marketing data
• Tech-savvy for creating visuals if necessary – graphic design and video editing skills preferred
• Ability to thrive in a fast-paced environment
• Proficient using multi-social posting programs such as Hootsuite and HubSpot
• Bachelor's degree and above in marketing, media, public relations or related field

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