Caliber Collision Centers
Service Center
CSCS TX
As a Content Strategist at Caliber, you will be the architect of our content ecosystem-crafting compelling narratives that resonate with both consumers and business partners. You'll collaborate across marketing and cross-functional teams to develop and execute content strategies that drive engagement, build brand trust, and support business goals.
Key Responsibilities
Qualifications
CSCS TX
As a Content Strategist at Caliber, you will be the architect of our content ecosystem-crafting compelling narratives that resonate with both consumers and business partners. You'll collaborate across marketing and cross-functional teams to develop and execute content strategies that drive engagement, build brand trust, and support business goals.
Key Responsibilities
- Content Strategy Development
- Design and implement a unified content strategy that aligns with Caliber's brand voice and business objectives across B2C and B2B segments.
- Conduct research, content audits and gap analyses to identify trends and opportunities for new content and optimization.
- Storytelling & Messaging
- Craft compelling, audience-specific narratives that humanize the brand and highlight customer success, value, and industry leadership.
- Translate complex ideas into clear, engaging content for different personas and stages of the customer journey
- Content Creation & Management
- Oversee the creation of content including but not limited to: blog posts, whitepapers, video scripts, email campaigns, landing pages, and social media content.
- Manage editorial calendars and ensure timely delivery of content assets.
- Collaboration & Enablement
- Partner with internal stakeholders to gather insights and align messaging across teams.
- Performance & Optimization
- Use analytics tools to measure content performance and iterate based on data-driven insights.
- A/B test messaging and formats to optimize engagement and conversion rates.
Qualifications
- 5+ years of experience in content strategy, copywriting, or editorial roles, preferably in both B2C and B2B environments.
- Exceptional storytelling, writing, and editing skills with a strong portfolio.
- Strong understanding of customer journeys, personas, and content funnel strategies.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Collaborative mindset with excellent communication and stakeholder management skills.
- Knowledge of video and multimedia content production.