The Planet Group
Job Description
Growth Marketing Strategist
Location : Hybrid in Culver City, CA or Cupertino, CA
Duration : 12 months; potential to extend
Pay : ~$75/hour, DOE
The Planet Group is looking for a Growth Marketing Strategist to join our well-known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and is hybrid in Culver City, CA or Cupertino, CA.
Growth Marketing Strategist Responsibilities :
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.
Growth Marketing Strategist
Location : Hybrid in Culver City, CA or Cupertino, CA
Duration : 12 months; potential to extend
Pay : ~$75/hour, DOE
The Planet Group is looking for a Growth Marketing Strategist to join our well-known Fortune 500 client on a 12-month contract. This role will be 40 hours per week and is hybrid in Culver City, CA or Cupertino, CA.
Growth Marketing Strategist Responsibilities :
- Develop and optimize engagement/retention strategies
- Optimize programs through A/B testing, offering ideation and development of strategic recommendations based on data driven insights and strategies to engage with customers
- Lead experience and design of complex customer journeys
- Build cross-functional relationships and plans to improve performance against meaningful metrics, with a focus on experimentation and optimization
- Collaborate with a broad range of teams, including international marketing, product, engineering, analytics and design teams
- Develop a process of continuous improvement, where the results of this work are analyzed and insights are fed back into the plans
- Define geo-specific narratives, value propositions and service educational messaging
- BA/BS, MS/MA/MBA preferred
- 3-5 years experience in digital marketing, demonstrating success in achieving growth goals in user engagement and retention
- Experience leading lifecycle marketing programs, ideally for a media platform or a consumer subscription business
- Experience testing and optimizing marketing channels including push notification, online, email and in-app messaging marketing tactics
- Analytical problem solver with a track record of success in developing and optimizing marketing strategies and programs that drive customer engagement and retention
- Technical fluidness to lead development of complex customer journeys with signals, in-app placements and orchestration across engineering and operations teams
- Thorough understanding of integrating product, design, business, marketing, engineering and stakeholder teams to clarify program goals, strategy, and execution
- Outstanding cross functional team working skills with an ability to collaborate closely with other teams to solve problems and implement programs that achieve core business objectives
- Exceptional relationship-building and interpersonal skills; ability to develop strong working partnerships
- Ability to work collaboratively under pressure, with proven experience working on complex, international, large-scale, time-critical projects
- Strong project management capability with exceptional attention to detail
- Possess deep understanding of A/B testing and data driven optimization marketing
- Shown ability to meet deadlines and get consensus while balancing many projects and priorities
- Excellent presentation, written and verbal communication skills with the ability to articulate a strong point of view clearly and succinctly to both senior executives and individual contributors
The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.
The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.