MINA BAIE
We're seeking an exceptional Associate Creative Director with sophisticated taste and premium brand sensibility to join our collaborative creative team and elevate our visual storytelling. Reporting to our CEO, you'll serve as the creative taste-maker who partners with our experienced Art Director to ensure every visual touchpoint reflects our elevated aesthetic standards while bringing strategic creative vision to life through compelling content execution.
This role is perfect for a creative leader who excels at collaborative creative development, has an intuitive eye for luxury presentation, and thrives on perfecting the details that create premium brand experiences. You'll work closely with our Brand and PR Manager, Art Director, and CEO to maintain creative excellence across all channels while partnering on the creative production process from concept through execution.
What You'll Do
Creative Partnership & Premium Elevation
Partner with Art Director as joint creative leadership team to develop sophisticated visual content that elevates brand perception
Serve as the creative taste-maker, translating CEO's creative vision and Brand and PR Manager's strategic planning into premium visual narratives
Bring taste authority and luxury positioning to guide and elevate creative concepts through partnership
Lead taste and styling decisions while collaborating on creative execution with Art Director
Maintain exceptional creative quality standards across all brand touchpoints through collaborative taste leadership
Photoshoot Creative Direction
Lead creative taste direction for photoshoots while partnering with Art Director on concept development and execution
Provide styling expertise including product placement, accessories, and wardrobe coordination that elevate brand narrative
Collaborate on creative development, with final authority on luxury positioning and sophisticated styling details
Work together to ensure photoshoots deliver both compelling creative concepts and premium brand execution that drives aspiration
Content Creation & Campaign Execution
Collaborate with Art Director on original premium visual content including photography direction, styling, and creative concepts
Transform Brand and PR Manager's strategic vision into engaging, conversion-driving creative assets through taste leadership
Develop creative concepts that balance brand sophistication with performance marketing objectives
Execute creative campaigns across digital platforms while maintaining consistent premium aesthetic standards
CEO Personal Brand Development
Partner with Brand and PR Manager and Art Director to execute comprehensive CEO personal brand strategy
Provide styling expertise and premium content creation for CEO's thought leadership initiatives
Execute visual storytelling that showcases CEO's expertise while maintaining luxury brand aesthetic
Lead CEO photoshoots, focusing on styling perfection and elevated presentation
Create authentic founder content that connects brand values with personal narrative
Ensure CEO's visual presence consistently reinforces premium brand positioning
Collaborative Role Framework
Creative Partnership Structure
Brand Director : Owns brand strategy, positioning, and overall creative direction. Creative team executes these strategies visually.
Associate Creative Director & Art Director : Joint creative leadership focusing on concept development, execution, and premium elevation
Associate Creative Director Specialization : Premium styling, luxury positioning, and taste elevation
Art Director Specialization : Technical design excellence, production systems, and brand knowledge
Collaborative Decision Process
Creative Concept Development :
Art Director and/or Creative Director generates ideas
Creative Director provides taste guidance
Joint refinement
CEO approval
Collaborative execution
Quality Standards : Associate Creative Director leads taste and styling decisions while collaborating on technical execution
Final Approval : Associate Creative Director has final say on aesthetic standards while maintaining collaborative development process
Who You Are
The Creative Taste Authority & Collaborative Leader
Exceptional eye for luxury and premium brand aesthetics with proven ability to guide creative taste while fostering collaboration
Strong leadership skills with experience providing creative direction through partnership rather than hierarchy
Deep understanding of how premium creative execution drives both brand building and conversion through collaborative taste leadership
Experience serving as taste authority while translating strategic brand vision into compelling visual narratives alongside creative partners
The Premium Brand Elevation Expert
Proven track record elevating creative content for high-end lifestyle, fashion, or premium consumer brands
Expertise in luxury styling, product presentation, and aspirational storytelling
Understanding of how styling details and creative execution enhance brand perception and drive desire
Experience balancing brand sophistication with performance marketing requirements
The Team-Oriented Creative Professional
Thrives working collaboratively with both Brand Director and Art Director to execute strategic creative vision
Strong communication skills for seamless creative partnership without territorial conflicts
Adaptable creative professional comfortable in fast-paced, collaborative startup environment
Values shared creative success over individual creative ownership
Requirements
Experience
4-6 years in creative roles with demonstrated expertise in premium brand creative direction and taste leadership
Proven track record creating sophisticated visual content for lifestyle, fashion, or luxury consumer brands
Experience serving as creative taste authority while collaborating with brand and creative teams
Portfolio showcasing elevated aesthetic standards, styling expertise, and premium brand presentation
Background in creative leadership environments and taste-driven creative development preferred
Skills
Bachelor's degree in Design, Marketing, Creative Arts, or related field
Exceptional creative taste and styling abilities with focus on premium brand presentation
Strong creative leadership and collaborative communication capabilities
Understanding of luxury styling, product photography, and aspirational content creation for digital platforms
Experience guiding creative teams while maintaining collaborative creative processes
Bonus Points
Direct experience with premium lifestyle, fashion, or parenting brands
Track record of creative leadership success in high-growth startup environments
Experience developing founder/CEO personal brands with creative teams
Background in luxury retail, high-end fashion, or premium consumer goods
Understanding of e-commerce creative requirements and conversion-focused content
Experience creating authentic founder storytelling that drives brand connection and trust
What Success Looks Like
Execute Brand and PR Manager's strategic vision into visually stunning content that elevates brand perception and drives conversion
Lead taste direction to create aspirational content showcasing products at luxury-level presentation
Successfully elevate CEO's personal brand to become a recognized thought leader in the premium parenting space
Establish and maintain premium aesthetic standards that differentiate MINA BAIE in the competitive parenting market
Build strong collaborative relationships with Brand and PR Manager and Art Director that create efficient, high-quality creative workflows
Create sophisticated visual narratives that balance brand building objectives with performance marketing goals
Achieve measurable improvement in creative asset performance through taste leadership and collaborative execution
This role is 5 days a week on-site.
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