Chief Marketing Officer (CMO)
About the Company
Large independent tire dealer
Industry
Retail
Type
Privately Held
Founded
1952
Employees
5001-10,000
Categories
- Manufacturing
Specialties
- tires
- brakes
- alignment
- wheels
- shocks
- and service
Business Classifications
- B2C
About the Role
The Company is seeking a Chief Marketing Officer (CMO) to join its Executive Management Group. The CMO will be a digital-first, customer-obsessed leader with a strong blend of brand stewardship, performance marketing, and hands-on execution. This role is pivotal in evolving the company's marketing strategies to drive growth, with a focus on brand equity, new market development, and meeting the evolving expectations of digital-first customers. The successful candidate will be responsible for strategic business and marketing planning, digital activation, customer journey mapping, and will play a key role in shaping the company's future. Experience in multi-location retail, consumer services, or automotive is preferred, particularly with brands that combine strong in-store experiences and modern digital marketing.
The ideal CMO for the company will have a background in performance marketing, multi-unit retail, and brand development, with a proven track record of leading experience-driven brands. They should be adept at funnel management, from brand-building to conversion, and be capable of leading a talented team to enhance the company's digital and performance media capabilities. The role requires a leader who is humble, creative, agile, and trustworthy, with a collaborative and influential approach. The CMO will be a servant leader, fully engaged, and customer-centric, with a focus on operational excellence and resilience. They will be expected to preserve and modernize the brand's essence, ensuring that the company's values of trust, service, and community are at the core of all marketing efforts.
Hiring Manager Title
CEO
Travel Percent
Less than 10%
Functions
- Marketing
- Strategy