Growth Marketing Specialist Job at Robert Half in Foxborough

Robert Half's marketing & creative client is looking for a Growth Marketing Specialist for a 3-6+ month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be willing and able to work onsite 2 days per week. The Marketing Specialist will play a role in shaping cross-platform digital growth initiatives, driving results across multiple brands. They will also help define strategies for performance marketing, oversee campaign alignment for key platforms, and ensure consistency and innovation in digital efforts.

Key Responsibilities:

• Develop and execute digital marketing campaigns across paid media, social, and organic platforms
• Identify opportunities for audience targeting, platform growth levers, and ROI maximization
• Track and manage budgets
• Monitor campaign performance
• Manage and maintain U.S. product listings
• Lead social media strategies to grow brand presence and engagement
• Oversee email marketing campaigns
• Support digital trade marketing programs and product launches
• Leverage Salesforce tools to enhance program execution and reporting

• Degree in marketing, communications, or a related field
• Previous experience in a retail or eCommerce industry a plus
• 4+ years of experience in digital marketing and campaign management
• Proven expertise in Google Ads, Facebook/Meta Ads, TikTok Ads, Pinterest, YouTube, and Amazon platforms
• Experience in social media, email marketing, and promotional strategy
• Familiarity with Salesforce Marketing Cloud or similar CRM tools strongly preferred
• Familiarity with Hootsuite or similar tools
• Strong organizational and project management skills
• Strong ability to analyze complex data and derive actionable insights using tools like Google Analytics, Data Studio, Excel, and dashboards
• Self-starter with excellent communication and collaboration skills