Hubspot Digital Marketing Specialist Job at Robert Half in Atlanta

We are looking for a detail-oriented Hubspot Digital Marketing Specialist for a ~30 hour per week through end of year. While the work can be done fully remotely, EST hours are required. In this long-term contract role, you will play a crucial part in enhancing digital marketing strategies and optimizing tools to drive impactful campaigns. This position is ideal for someone who thrives in the financial services industry and is eager to contribute their expertise to dynamic marketing projects.

Responsibilities:

• Manage and optimize HubSpot marketing tools to ensure effective campaign execution and tracking.

• Conduct audits and clean-ups within HubSpot to improve platform functionality and data accuracy.

• Design and implement email marketing campaigns aimed at engaging target audiences and driving conversions.

• Utilize Google Analytics to analyze campaign performance and generate actionable insights.

• Collaborate with teams to refine digital marketing strategies and align them with business goals.

• Work with Google Ads and Google AdWords to create compelling advertisements that increase brand visibility.

• Leverage expertise in Dynamics and GA4 to enhance integration and reporting capabilities.

• Monitor and report on key performance indicators (KPIs) to track marketing success and identify improvement areas.

• Stay updated on industry trends and best practices to bring innovative ideas to the table.

• Support the implementation of marketing tools and technologies to strengthen overall campaign effectiveness.

• Minimum of 4-6 years of HubSpot experience, with a proven track record of managing and optimizing campaigns.
• Hands-on experience with conducting or participating in audit clean-ups within HubSpot.
• Familiarity with Dynamics CRM; experience is a plus.
• Proficiency in Google Analytics (GA4 experience is beneficial).
• Strong knowledge of digital marketing practices, including Google Ads and Google AdWords.
• Demonstrated ability to create and manage email marketing campaigns.
• Analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication and collaboration skills to work effectively across teams.