Crossmedia, Inc.
Overview
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients\' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row. Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more. Responsibilities
Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message. You will be the expert in most client meetings and expected to guide the discussion as well as present findings and recommendations. Translate clients’ business questions into an actionable measurement frameworks. Generate quantitative and qualitative consumer and market research including:
Demographic, psychographic, and behavioral customer profiling Media channel coverage, penetration, receptivity Brand health deep dives Competitive analysis
Conduct marketing mix modeling of clients’ businesses. Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels Team Management. Empathetic and engaged, helping junior team members learn and grow. Qualifications
7+ years of experience in the media/marketing analytics space. Experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), test & learn, and brand lift studies Familiarity with programming languages is a plus (R, Python, dbt, SQL) Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting) Experience creating data visualizations in support of storytelling Salary
Salary range is $120k - $150k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position. Benefits
Flexibility to work in hybrid manner with in-office and work from home options (depending on role). Open/Flexible PTO with US & UK specific policies Sponsored healthcare options and agency-wide physical & mental health support 401k with company match (USA), and generous Pension (UK) Paid sabbatical at significant milestone anniversaries Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan (US) Learning & Development and training programs And burgers – lots and lots of burgers Diversity and Inclusion
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating adiverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
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Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients\' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row. Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more. Responsibilities
Transform raw data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver your message. You will be the expert in most client meetings and expected to guide the discussion as well as present findings and recommendations. Translate clients’ business questions into an actionable measurement frameworks. Generate quantitative and qualitative consumer and market research including:
Demographic, psychographic, and behavioral customer profiling Media channel coverage, penetration, receptivity Brand health deep dives Competitive analysis
Conduct marketing mix modeling of clients’ businesses. Help media team understand historical media performance, optimal media budget, and allocate budget across multiple media channels Team Management. Empathetic and engaged, helping junior team members learn and grow. Qualifications
7+ years of experience in the media/marketing analytics space. Experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), test & learn, and brand lift studies Familiarity with programming languages is a plus (R, Python, dbt, SQL) Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting) Experience creating data visualizations in support of storytelling Salary
Salary range is $120k - $150k. Commensurate with experience. Compensation is determined on the skills, qualifications, certifications, tenure in the industry, and experience of the applicant along with the requirements of the position. Benefits
Flexibility to work in hybrid manner with in-office and work from home options (depending on role). Open/Flexible PTO with US & UK specific policies Sponsored healthcare options and agency-wide physical & mental health support 401k with company match (USA), and generous Pension (UK) Paid sabbatical at significant milestone anniversaries Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan (US) Learning & Development and training programs And burgers – lots and lots of burgers Diversity and Inclusion
Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating adiverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law.
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