Crossmedia
Group Director, Media Measurement & AnalyticsGroup Director, Media Measurement & Analytics Direct message the job poster from CROSSMEDIA
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row. In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno and more. YOUR ROLE We are looking for a passionate, collaborative, and adaptable
Group Director, Measurement
to join
Redbox, Crossmedia’s analytics and business intelligence team.
This role is dedicated to connecting data analytics and measurement directly to media planning strategy. You will play a pivotal role in ensuring that insights and frameworks don’t live in isolation, but instead actively shape how media plans are developed, optimized, and evaluated across channels. Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact. As a GD, Measurement Lead you will drive day to day analytics excellence and help promote data driven decisions across the agency and with our clients. You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan. Crossmedia’s measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics. The Measurement Lead will interpret results, provide insight, and determine a recommended course of action. You will bring measurement to life for our clients through storytelling, data visualization, and reporting RESPONSIBILITIES Develop strong relationships with clients built on trust and expertise. Advise clients on measurement best practices and any evolving trends. Create and maintain actionable measurement frameworks leveraging advanced analytical approaches. Transform data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver the message. You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics. Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels Mentor and help junior team members to learn and grow. REQUIREMENTS 12+ years of experience in marketing analytics and measurement Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, and brand lift studies. Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting) Understanding of the media measurement landscape: who the key players are along with the pros and cons of each. Experience creating data visualizations in support of decision making and data storytelling in platforms like Tableau, PowerBI, or Looker. Familiarity with programming languages is a plus (R, Python, dbt, SQL) is a plus Strong statistical and analytical skills — including regression analysis, hypothesis testing, and data visualization. Ability to design and implement measurement plans aligned to KPIs, media plans, and client objectives. Leadership in analytics strategy — guiding analysts, fostering a culture of data-driven decision-making, and presenting to executive-level clients. Excellent communication and storytelling skills to clearly convey insights to both technical and non-technical stakeholders. CROSSMEDIA BENEFITS Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: Work from anywhere flexibility including hybrid/remote office options to empower you to work your way Open PTO policy and paid sabbaticals at significant milestone anniversaries Company sponsored healthcare options and agency-wide physical & mental health support 401(k) with company match, student loan relief program and financial counseling support Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionAdvertising IndustriesAdvertising Services Referrals increase your chances of interviewing at CROSSMEDIA by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Student loan assistance Tuition assistance Disability insurance Get notified when a new job is posted. Sign in to set job alerts for “Director of Analytics” roles. New York, NY $132,000.00-$180,000.00 3 weeks ago New York City Metropolitan Area $208,000.00-$348,000.00 22 hours ago Englewood Cliffs, NJ $191,000.00-$205,000.00 1 week ago Senior Director Business Intelligence and Operations Bronx, NY $125,000.00-$135,000.00 5 days ago New York, NY $190,000.00-$220,000.00 1 week ago Senior Director of Business Intelligence and Operations Bronx, NY $110,000.00-$130,000.00 10 months ago Executive Director - Analytics Solutions Director New York, NY $170,000.00-$280,000.00 2 weeks ago Director, Commercial Performance Analytics & Insights New York, NY $156,600.00-$261,000.00 6 days ago Executive Director - Analytics Solutions Director New York, NY $120,000.00-$140,000.00 1 month ago New York, NY $175,000.00-$220,000.00 1 month ago New York, NY $150,000.00-$225,000.00 6 days ago Director, Data Strategy and Impact Analytics New York, NY $150,000.00-$190,000.00 1 week ago Vice President, Director, Applied Analytics New York, NY $163,210.00-$256,910.00 1 week ago New York, NY $100,000.00-$110,000.00 1 month ago DIRECTOR OF PERFORMANCE MANAGEMENT REPORTING ANALYTICS Manhattan, NY $109,565.00-$126,000.00 1 month ago New York, NY $132,715.00-$208,840.00 2 weeks ago New York, NY $170,000.00-$225,000.00 2 weeks ago New York City Metropolitan Area 1 week ago New York, NY $155,000.00-$180,000.00 5 days ago New York City Metropolitan Area $190,000.00-$220,000.00 1 week ago New York City Metropolitan Area $140,000.00-$165,000.00 3 hours ago New York, NY $170,000.00-$210,000.00 1 week ago Vice President Director, Data and Analysis New York, NY $132,715.00-$208,840.00 1 week ago New York, NY $215,000.00-$250,000.00 2 weeks ago Senior Director, Commercial Strategy and Analytics New York, NY $190,000.00-$210,000.00 5 days ago New York, NY $140,000.00-$150,000.00 3 weeks ago Ice Cream Associate Director of CD Analytics & Insights Englewood Cliffs, NJ $141,680.00-$212,520.00 6 days ago New York, NY $155,509.00-$190,000.00 6 days ago New York, NY $200,000.00-$240,000.00 5 days ago New York, NY $700,000.00-$1,000,000.00 2 weeks ago Senior Director, Experience Analytics & Optimization New York, NY $180,000.00-$200,000.00 2 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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You can get further details about the nature of this opening, and what is expected from applicants, by reading the below. Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row. In the US, we have offices in New York and Philadelphia and team members across 25+ states. Our client roster includes US Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, Ricola, Supercuts, Edible Arrangements, Illva Saronno and more. YOUR ROLE We are looking for a passionate, collaborative, and adaptable
Group Director, Measurement
to join
Redbox, Crossmedia’s analytics and business intelligence team.
This role is dedicated to connecting data analytics and measurement directly to media planning strategy. You will play a pivotal role in ensuring that insights and frameworks don’t live in isolation, but instead actively shape how media plans are developed, optimized, and evaluated across channels. Our clients look to us to design media measurement that holds media accountable, informs budget optimization, and quantifies business impact. As a GD, Measurement Lead you will drive day to day analytics excellence and help promote data driven decisions across the agency and with our clients. You will partner with senior clients to translate their business objectives into actionable measurement frameworks. These include identifying the right metrics to measure, selecting and executing an analytics methodology, and developing an optimization plan. Crossmedia’s measurement solutions determine incrementality, are holistic (cross channel and full funnel), and focus on business outcomes rather than vanity metrics. The Measurement Lead will interpret results, provide insight, and determine a recommended course of action. You will bring measurement to life for our clients through storytelling, data visualization, and reporting RESPONSIBILITIES Develop strong relationships with clients built on trust and expertise. Advise clients on measurement best practices and any evolving trends. Create and maintain actionable measurement frameworks leveraging advanced analytical approaches. Transform data into engaging visuals and compelling stories. You will bring data and research to life for clients and choose the best visuals and mediums to deliver the message. You will be the expert in senior client meetings. You are expected to guide the discussion, present findings and recommendations, and simplify advanced analytics. Work with our media team to understand historical media performance, optimal media budget, and allocate budget across multiple media channels Mentor and help junior team members to learn and grow. REQUIREMENTS 12+ years of experience in marketing analytics and measurement Hands on experience with media measurement approaches including marketing mix modelling (MMM), multi-touch attribution (MTA), experimentation, and brand lift studies. Knowledge of statistical techniques (multivariate regression, optimization, clustering, forecasting) Understanding of the media measurement landscape: who the key players are along with the pros and cons of each. Experience creating data visualizations in support of decision making and data storytelling in platforms like Tableau, PowerBI, or Looker. Familiarity with programming languages is a plus (R, Python, dbt, SQL) is a plus Strong statistical and analytical skills — including regression analysis, hypothesis testing, and data visualization. Ability to design and implement measurement plans aligned to KPIs, media plans, and client objectives. Leadership in analytics strategy — guiding analysts, fostering a culture of data-driven decision-making, and presenting to executive-level clients. Excellent communication and storytelling skills to clearly convey insights to both technical and non-technical stakeholders. CROSSMEDIA BENEFITS Our principles of Trust, Reason and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: Work from anywhere flexibility including hybrid/remote office options to empower you to work your way Open PTO policy and paid sabbaticals at significant milestone anniversaries Company sponsored healthcare options and agency-wide physical & mental health support 401(k) with company match, student loan relief program and financial counseling support Generous paid parental leave policy Life milestone recognition & support The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) Cell phone/tech reimbursement Student Loan payment plan And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices at every level. Almost one-third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgment and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Seniority level
Seniority levelDirector Employment type
Employment typeFull-time Job function
Job functionAdvertising IndustriesAdvertising Services Referrals increase your chances of interviewing at CROSSMEDIA by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Student loan assistance Tuition assistance Disability insurance Get notified when a new job is posted. Sign in to set job alerts for “Director of Analytics” roles. New York, NY $132,000.00-$180,000.00 3 weeks ago New York City Metropolitan Area $208,000.00-$348,000.00 22 hours ago Englewood Cliffs, NJ $191,000.00-$205,000.00 1 week ago Senior Director Business Intelligence and Operations Bronx, NY $125,000.00-$135,000.00 5 days ago New York, NY $190,000.00-$220,000.00 1 week ago Senior Director of Business Intelligence and Operations Bronx, NY $110,000.00-$130,000.00 10 months ago Executive Director - Analytics Solutions Director New York, NY $170,000.00-$280,000.00 2 weeks ago Director, Commercial Performance Analytics & Insights New York, NY $156,600.00-$261,000.00 6 days ago Executive Director - Analytics Solutions Director New York, NY $120,000.00-$140,000.00 1 month ago New York, NY $175,000.00-$220,000.00 1 month ago New York, NY $150,000.00-$225,000.00 6 days ago Director, Data Strategy and Impact Analytics New York, NY $150,000.00-$190,000.00 1 week ago Vice President, Director, Applied Analytics New York, NY $163,210.00-$256,910.00 1 week ago New York, NY $100,000.00-$110,000.00 1 month ago DIRECTOR OF PERFORMANCE MANAGEMENT REPORTING ANALYTICS Manhattan, NY $109,565.00-$126,000.00 1 month ago New York, NY $132,715.00-$208,840.00 2 weeks ago New York, NY $170,000.00-$225,000.00 2 weeks ago New York City Metropolitan Area 1 week ago New York, NY $155,000.00-$180,000.00 5 days ago New York City Metropolitan Area $190,000.00-$220,000.00 1 week ago New York City Metropolitan Area $140,000.00-$165,000.00 3 hours ago New York, NY $170,000.00-$210,000.00 1 week ago Vice President Director, Data and Analysis New York, NY $132,715.00-$208,840.00 1 week ago New York, NY $215,000.00-$250,000.00 2 weeks ago Senior Director, Commercial Strategy and Analytics New York, NY $190,000.00-$210,000.00 5 days ago New York, NY $140,000.00-$150,000.00 3 weeks ago Ice Cream Associate Director of CD Analytics & Insights Englewood Cliffs, NJ $141,680.00-$212,520.00 6 days ago New York, NY $155,509.00-$190,000.00 6 days ago New York, NY $200,000.00-$240,000.00 5 days ago New York, NY $700,000.00-$1,000,000.00 2 weeks ago Senior Director, Experience Analytics & Optimization New York, NY $180,000.00-$200,000.00 2 hours ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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