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CPS Energy

Digital Communication Project Manager

CPS Energy, San Antonio, Texas, United States, 78208

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Digital Communication Project Manager

The Digital Communication Project Manager develops and executes effective strategies, plans, analysis, and recommendations in support of CPS Energy's brand, program awareness, events, education, customer acquisition strategies, products & services, and initiatives through current and future digital and online channels; including social media platforms, website, intranet, and email. The Digital Communication Project Manager's strategies and plans will target residential; including Spanish-speaking and income eligible customers, small business, large commercial & industrial customers, media, and other stakeholders. The Digital Communication Project Manager will be expected to develop and maintain a comprehensive knowledge of the industry, initiatives, target markets, products & services, programs, and tools addressing each target market. This Digital Communication Project Manager will develop, execute, measure, assess and make recommendations on effective strategies and plans to enhance and strengthen the CPS Energy brand in the greater San Antonio area, regionally, and nationally. The Digital Communication Project Manager will be responsible for collaboration and coordination with team members, internal operations, product teams, executives, other internal clients and partners as well as external stakeholders, agencies, consultants, and community organizations to identify, define and meet goals related to digital channels, initiatives and projects. Tasks and responsibilities include developing digital marketing and communication strategies, plans, tactics, execution, and measurement for positioning, packaging, promoting and communicating the value of CPS Energy's services, offers and ideas; assuming responsibility for brand management and messaging online and across current and future digital channels in support of CPS Energy's brand, People First culture and the company's safety culture; creating engaging content for digital channels and facilitating outreach and engagement; developing metrics to measure, analyze and report on reach and effectiveness of digital channels, content, budget, and plans; and listening, monitoring and informing regarding content and customer interactions on digital channels. Minimum skills required include willingness to work outside of regular business hours, valid drivers license with a safe driving record, well-developed written and verbal communications skills, developed analytical abilities & skills, strong organizational skills, advanced skills in Microsoft Office Package, considerable professional experience with digital channels, ability to create content in a fast pace digital space, ability to achieve results; multi-task, prioritize and work in a flexible, highly collaborative, employee empowering work environment, ability to effectively manage time and complete projects and tasks within tight deadlines and on short notice, ability to monitor and track project deliverables and report on progress of the projects to all stakeholders, ability to present reports defining project progress, obstacles, and solutions, ability to effectively communicate issues/obstacles and recommend strategies and tactics to implement change, and ability to implement and manage project changes and interventions to achieve project outputs and assess results. Preferred qualifications include utility industry experience or foundational knowledge of the industry, bi-lingual, English and Spanish, event marketing, promotional marketing, graphic design with extensive experience, voice marketing knowledge, extensive experience with web content management platforms AEM and Wordpress, basic understanding of Google Analytics, paid vs organic media and social media analytics with extensive experience, extensive knowledge of functionality, scheduling, reporting, and analyzing for digital platforms to include Facebook, Twitter, Instagram, LinkedIn, YouTube, SmugMug, Pinterest, Podcasting and new channels, competent in design apps and software including Creative Cloud, mobile photography and use of DLSR, mobile videography and video editing experience. Minimum education required is a Bachelor's Degree in Communications, Marketing, Advertising, Digital Media or related field from an accredited university OR relevant work experience can be substituted in lieu of degree. Working environment includes indoor work, operating computer, manual dexterity, talking, hearing, repetitive motion. Use of personal computing equipment, mobile communication devices, multi-functioning printer and calculator. Ability to travel to and from meetings, training sessions or other business related events. Physical demands include exerting up to 20 pounds of force occasionally, and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking & standing are required only occasionally, and all other sedentary criteria are met.