Paid and Organic Social Media Manager - Organic Social Media

Paid And Organic Social Media Manager

Our Grocery client is seeking a Paid and Organic Social Media Manager to work closely with the brand building social strategy leader to guide the continued evolution and execution of the social vision and strategy, in service of marketing objectives. Lead the daily execution of the social content strategy (inclusive of influencers and publishing partners) for the company and its regional banners. Collaborate with agency and internal partners to deliver content, provide strategic consultation and support to the social strategy lead and support social requests from the larger Brand team. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

This is a full-time direct hire role that will be hybrid role, with Monday through Thursday being on-site in downtown Cincinnati, OH.

Key Responsibilities

• Manage day to day engagement of the social media agency of record to ensure content for enterprise initiatives are approved, schedule and published
• Develop and maintain annual and period editorial calendars and ensure execution of plan in partnership with agency and social strategy lead
• Collaborate with key internal and external stakeholders in the planning, development and execution of social content partnerships with current and future partners
• Lead test and learn campaigns leveraging emerging social media tools, platforms and other opportunities to maximize the company's social media footprint
• Provide thought leadership to organization by keeping abreast of industry trends, emerging platforms and changes to channel algorithms
• Provide detailed briefs to internal and external creative partners to inform support of marketing campaigns
• Assist in the planning, forecasting and management of the annual social media budget in conjunction with the social strategy lead
• Compile and deliver social strategy updates to Brand and Marketing leadership on a consistent basis
• Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports

Qualifications

• Experience with paid and organic social media - not content creation or media buying - but understanding of both sides
• Understanding of media buying process
• Any extensive experience in social media copywriting
• Strong familiarity with platforms such as Instagram, TikTok, Meta, Facebook, LinkedIn, Pinterest, Snap Chat, YouTube
• Social commerce experience
• Community management experience
• Any demonstrated experience in social media strategies, technologies, services and measurement
• Any strong experience in executing influencer and content partner campaigns
• 6+ years of experience working on social media strategy with a brand or agency
• Proficient in identifying key insights to optimize social channel strategy
• Advanced proficiency in Microsoft Office
• Excellent oral/written communication skills
• Strong relationship management skills
• Self-starter with the ability to excel and a fast-paced environment
• Social media platform expert with deep understanding of various channels (e.g. Instagram, Facebook, Pinterest, Twitter)
• Experience presenting to leadership and public speaking
• Ability to create reports and walk through them
• Soft skills: VERY organized
• Great written communication skills
• Ability to manage a large volume of projects
• Can pivot on the fly and adapt quickly
• Presents well to leadership
• Can put reports together professionally
• Can work through negotiating priorities, explain rationale, holds ones own