Paid & Organic Social Media Manager

Work closely with the brand building social strategy leader to guide the continued evolution and execution of the social vision and strategy, in service of marketing objectives. Lead the daily execution of the social content strategy (inclusive of influencers and publishing partners) for the company and its regional banners. Collaborate with agency and internal partners to deliver content, provide strategic consultation and support to the social strategy lead and support social requests from the larger Brand team. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety.

Responsibilities

- Manage day to day engagement of the social media agency of record to ensure content for enterprise initiatives are approved, schedule and published
- Develop and maintain annual and period editorial calendars and ensure execution of plan in partnership with agency and social strategy lead
- Collaborate with key internal and external stakeholders in the planning, development and execution of social content partnerships with current and future partners
- Lead test and learn campaigns leveraging emerging social media tools, platforms and other opportunities to maximize the company's social media footprint
- Provide thought leadership to organization by keeping abreast of industry trends, emerging platforms and changes to channel algorithms
- Provide detailed briefs to internal and external creative partners to inform support of marketing campaigns
- Assist in the planning, forecasting and management of the annual social media budget in conjunction with the social strategy lead
- Compile and deliver social strategy updates to Brand and Marketing leadership on a consistent basis
- Supervise and coach direct reports in the performance of their duties; complete performance reviews and provide feedback to direct reports
- Travel up to 25% of time
- Must be able to perform the essential job functions of this position with or without reasonable accommodation

Qualifications

Minimum
- Any extensive experience in social media copywriting
- Any demonstrated experience in social media strategies, technologies, services and measurement
- Any strong experience in executing influencer and content partner campaigns
- 6+ years of experience working on social media strategy with a brand or agency
- Proficient identifying key insights to optimize social channel strategy
- Advanced proficiency in Microsoft Office
- Excellent oral/written communication skills
- Strong relationship management skills
- Self-starter with the ability to excel and a fast-paced environment
- Social media platform expert with deep understanding of various channels (e.g. Instagram, Facebook, Pinterest, Twitter)

Desired
- Bachelor's Degree marketing, journalism, or related area
- Any experience working for a multi-brand, multi-channel retailer
- Any experience managing budget and creative resources
- Any experience with Sprinklr
- Any product management experience
- Success working in fast-paced environment with ability to identify resources needed and reprioritize project tasks while meeting deadlines and goals
- Working knowledge and awareness of emerging platforms

Job Info

• Job Identification 148614
• Job Category Marketing/Advertising
• Posting Date 08/27/2025, 12:00 PM
• Locations 1014 Vine St, Cincinnati, OH, 45202, US (On-site)

The Kroger Family of Companies offers comprehensive benefits to support your Associate Well-Being, including Physical, Emotional, Financial and more. We'll help you thrive, with access to:

A wide range of healthcare coverage, including affordable, comprehensive medical, dental, vision and prescription coverage, through company plans or collective bargaining agreement plans.
Flexible scheduling in full- and part-time roles with paid time off, including holiday and sick pay based on eligibility and length of service.
Emotional and financial support with free counseling through our Employee Assistance Program and free, confidential financial tools and coaching.
Valuable associate discounts on purchases, including food, travel, technology and so much more.
Up to $21,000 in tuition reimbursement over your career, through our industry-leading Continuing Education program.
Vast potential for growth, through an abundance of industry-leading training programs and diverse career pathways.

From one tiny Cincinnati grocery store more than a century ago, weve grown into what today is the nations largest grocer with nearly 2,800 stores in 35 states operating under 28 different names. As Americas grocer, we take pride in bringing diverse teams with a passion for food and people together with one common purpose: To Feed the Human Spirit. With a history of innovation, we work tirelessly to create amazing experiences for our customers, communities AND each other, with food at the heart of it all.
Here, people matter. Thats why we strive to provide the ingredients you need to create your own recipe for success at work and in life. We help feed your future by providing the value and care you need to grow. If youre caring, purpose-driven and hungry to learn, your potential is unlimited.
Whether youre seeking a part-time position or a new career path, weve got a fresh opportunity for you. Apply today to become part of our Kroger family!