Marketing Operations Manager
Box (NYSE:BOX) is the leader in Intelligent Content Management. Our platform enables organizations to fuel collaboration, manage the entire content lifecycle, secure critical content, and transform business workflows with enterprise AI. We help companies thrive in the new AI-first era of business. Founded in 2005, Box simplifies work for leading global organizations, including AstraZeneca, JLL, Morgan Stanley, and Nationwide. Box is headquartered in Redwood City, CA, with offices across the United States, Europe, and Asia. By joining Box, you will have the unique opportunity to continue driving our platform forward. Content powers how we work. It's the billions of files and information flowing across teams, departments, and key business processes every single day: contracts, invoices, employee records, financials, product specs, marketing assets, and more. Our mission is to bring intelligence to the world of content management and empower our customers to completely transform workflows across their organizations. With the combination of AI and enterprise content, the opportunity has never been greater to transform how the world works together and at Box you will be on the front lines of this massive shift.
Why Box Needs You
As a Marketing Operations Manager, you will play a critical role in executing and optimizing demand generation campaigns that fuel our revenue engine. You will partner closely with marketing, sales, product, and other cross-functional teams to ensure flawless campaign execution, data integrity, and impactful reporting. This role requires a strategic thinker who thrives in a fast-paced environment and is passionate about leveraging AI-enabled technology and data-driven insights to drive business results and enhance campaign effectiveness.
What You'll Do:
- Lead the end-to-end execution of multi-channel marketing campaigns (email, webinars, events, in-app, etc.) using marketing automation platforms such as Marketo and Iterable and user experience platforms such as Pendo.
- Develop, manage, and communicate detailed campaign production calendars ensuring alignment across stakeholders and systems.
- Collaborate with Product, Customer Success, Sales Operations, Marketing, and other Go-To-Market teams to align campaign goals, lead follow-up processes, and tagging/tracking requirements.
- Build and maintain scalable, repeatable campaign processes and documentation to improve efficiency and quality.
- Execute advanced audience segmentation strategies using a CDP and platform tools to maximize engagement and conversion, incorporating AI-driven predictive analytics and machine learning models to identify high-value prospects and optimize targeting.
- Conduct A/B testing on emails, landing pages, forms, and other assets to optimize performance, leveraging AI-powered experimentation tools where applicable.
- Monitor campaign performance metrics and provide actionable insights and recommendations to stakeholders, utilizing AI-based analytics platforms to uncover trends and forecast outcomes.
- Ensure compliance with email regulations such as GDPR, CAN-SPAM, ECPA, CCPA.
- Partner with data governance teams to maintain data hygiene and accuracy within marketing systems.
- Support resource planning and prioritization to manage high volumes of campaign requests effectively.
- Mentor and support team members, fostering a culture of continuous learning and development, including training on AI tools and technologies relevant to marketing operations.
Who You Are:
Motivated individual who enjoys solving business challenges. Expert-level proficiency with Marketo, Iterable, Salesforce, and Tableau; experience with Pendo is a plus. Strong technical skills including CDP querying, hands-on HTML/CSS, and data analysis. Proficient with database tasks such as data quality control.