Director of Omnichannel Media Performance, Analytics & Strategy

Director of Omnichannel Media Performance, Analytics & Strategy

Director of Omnichannel Media Performance, Analytics & Strategy

Direct message the job poster from Analytic Recruiting Inc.

Managing Partner @ Analytic Recruiting | Specialist in Data Science, Analytics & AI Recruitment | Talent Advisor | Ski Enthusiast

Leading Global Pharmaceutical Company is seeking a Director of Omnichannel Media Performance & Strategy to drive data-driven, customer-centric media campaigns. In this role, youll collaborate with Brand Marketing, Omnichannel Strategy, Agencies, and Media Partners to optimize engagement across TV, digital, radio, social, and paid search.

Responsibilities

• Lead omnichannel media strategy, ensuring alignment with brand objectives across multiple platforms.
• Act as the media subject matter expert, guiding campaign planning and execution.
• Develop test-and-learn initiatives with the Insights & Analytics team to refine performance.
• Build and maintain strategic relationships with media partners, optimizing placements and negotiations.
• Partner with brand and creative teams to enhance messaging and audience engagement.
• Manage the media roadmap, balancing priorities and maximizing impact.
• Stay ahead of emerging media trends, identifying innovative strategies for engagement.
• Analyze and report on campaign performance, using data-driven insights to optimize marketing investments.

Qualifications

• 8+ years of DTC/HCP media experience in marketing strategy, campaign planning, and execution
• 2+ years pharma focus
• Hands on experience with Media Optimization Analytics
• Expertise in media buying, negotiations, and strategic recommendations.
• Strong communication, leadership, and analytical skills, with deep knowledge of DTC/HCP media landscape.
• Proven ability to design and execute omnichannel campaigns, maximizing audience engagement.
• Experience developing customer engagement strategies with large-scale budgets.
• Ability to analyze performance, define KPIs, and optimize marketing investment.
• A seasoned media strategist with a passion for omnichannel excellence in the pharmaceutical space.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Analyst

• Industries

  Pharmaceutical Manufacturing and Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Pension plan

Paid maternity leave

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