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Job Details
Job Location : MAB - Mableton - Mableton, GA
Position Type : Full Time
Education Level : 4 Year Degree
Salary Range : $141000.00 Salary
Job Category : Executive Description JOB SUMMARY The Chief Marketing Officer (CMO) will be a strategic leader responsible for developing and executing comprehensive marketing, communications, and brand strategies that advance our mission and drive organizational growth. This role requires a passionate advocate for our mission who can translate our impact into compelling narratives that inspire donors, volunteers, and community partners. DUTIES AND RESPONSIBILITIES Strategic Leadership Develop and implement integrated marketing strategies aligned with organizational mission and strategic goals Lead brand positioning and messaging to differentiate the organization in the nonprofit sector Collaborate with the CEO and the executive team to drive revenue growth through marketing initiatives Establish marketing metrics and KPIs to measure campaign effectiveness and ROI Oversee annual marketing budget and resource allocation Brand Strategy & Management Develop and maintain comprehensive brand guidelines, visual identity, and messaging frameworks Ensure consistent brand application across all touchpoints, materials, and communications Conduct regular brand audits and competitive analysis to maintain market positioning Lead brand evolution initiatives and rebranding efforts as organizational needs change in collaboration with GSUSA Oversee trademark protection and intellectual property management Manage brand partnerships and co-branding opportunities with corporate sponsors and community partners Monitor brand reputation and sentiment across all channels and stakeholder groups Marketing Communications Direct multi-channel marketing campaigns across digital, print, and traditional media Manage website strategy, content marketing, and search engine optimization Oversee social media strategy and community engagement initiatives Develop compelling storytelling that showcases program impact and beneficiary outcomes Create marketing materials, including brochures, newsletters, annual reports, and case studies Develop strategic communications around policy initiatives and advocacy positions Digital Marketing & Technology Lead digital transformation initiatives and marketing automation implementation Oversee customer relationship management (CRM) systems and data analytics Manage email marketing campaigns and donor communication workflows Optimize online giving platforms and user experience Leverage data analytics to inform marketing decisions and improve campaign performance Qualifications
Is this your next job Read the full description below to find out, and do not hesitate to make an application. QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Public Relations, related field, or equivalent experience Minimum 12 years of progressive marketing experience with at least 7 years in senior leadership roles Demonstrated experience in the nonprofit sector or mission-driven organizations KNOWLEDGE, SKILLS, AND ABILITIES Expertise in digital marketing platforms, analytics tools, and marketing automation systems Proficiency with CRM systems (Salesforce, Blackbaud, or similar nonprofit-focused platforms) Strong knowledge of SEO, SEM, social media marketing, and content management systems Experience with graphic design principles and brand management Data analysis and reporting capabilities Exceptional written and verbal communication skills Strategic thinking with the ability to translate vision into actionable plans Strong project management and organizational skills Collaborative leadership style with cross-functional team experience Budget management and financial acumen PREFERRED SKILLS Previous experience in a similar nonprofit subsector (health, education, social services, etc.) Track record of successful capital campaign marketing Experience with planned giving and major donor communications Professional certifications in marketing, communications, or nonprofit management Experience with board communications and governance support Must successfully complete a criminal, motor vehicle, and credit background check.
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Job Location : MAB - Mableton - Mableton, GA
Position Type : Full Time
Education Level : 4 Year Degree
Salary Range : $141000.00 Salary
Job Category : Executive Description JOB SUMMARY The Chief Marketing Officer (CMO) will be a strategic leader responsible for developing and executing comprehensive marketing, communications, and brand strategies that advance our mission and drive organizational growth. This role requires a passionate advocate for our mission who can translate our impact into compelling narratives that inspire donors, volunteers, and community partners. DUTIES AND RESPONSIBILITIES Strategic Leadership Develop and implement integrated marketing strategies aligned with organizational mission and strategic goals Lead brand positioning and messaging to differentiate the organization in the nonprofit sector Collaborate with the CEO and the executive team to drive revenue growth through marketing initiatives Establish marketing metrics and KPIs to measure campaign effectiveness and ROI Oversee annual marketing budget and resource allocation Brand Strategy & Management Develop and maintain comprehensive brand guidelines, visual identity, and messaging frameworks Ensure consistent brand application across all touchpoints, materials, and communications Conduct regular brand audits and competitive analysis to maintain market positioning Lead brand evolution initiatives and rebranding efforts as organizational needs change in collaboration with GSUSA Oversee trademark protection and intellectual property management Manage brand partnerships and co-branding opportunities with corporate sponsors and community partners Monitor brand reputation and sentiment across all channels and stakeholder groups Marketing Communications Direct multi-channel marketing campaigns across digital, print, and traditional media Manage website strategy, content marketing, and search engine optimization Oversee social media strategy and community engagement initiatives Develop compelling storytelling that showcases program impact and beneficiary outcomes Create marketing materials, including brochures, newsletters, annual reports, and case studies Develop strategic communications around policy initiatives and advocacy positions Digital Marketing & Technology Lead digital transformation initiatives and marketing automation implementation Oversee customer relationship management (CRM) systems and data analytics Manage email marketing campaigns and donor communication workflows Optimize online giving platforms and user experience Leverage data analytics to inform marketing decisions and improve campaign performance Qualifications
Is this your next job Read the full description below to find out, and do not hesitate to make an application. QUALIFICATIONS Bachelor’s degree in Marketing, Communications, Public Relations, related field, or equivalent experience Minimum 12 years of progressive marketing experience with at least 7 years in senior leadership roles Demonstrated experience in the nonprofit sector or mission-driven organizations KNOWLEDGE, SKILLS, AND ABILITIES Expertise in digital marketing platforms, analytics tools, and marketing automation systems Proficiency with CRM systems (Salesforce, Blackbaud, or similar nonprofit-focused platforms) Strong knowledge of SEO, SEM, social media marketing, and content management systems Experience with graphic design principles and brand management Data analysis and reporting capabilities Exceptional written and verbal communication skills Strategic thinking with the ability to translate vision into actionable plans Strong project management and organizational skills Collaborative leadership style with cross-functional team experience Budget management and financial acumen PREFERRED SKILLS Previous experience in a similar nonprofit subsector (health, education, social services, etc.) Track record of successful capital campaign marketing Experience with planned giving and major donor communications Professional certifications in marketing, communications, or nonprofit management Experience with board communications and governance support Must successfully complete a criminal, motor vehicle, and credit background check.
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