Job Details Job Location : MAB - Mableton - Mableton, GA Position Type : Full Time Education Level : 4 Year Degree Salary Range : $ Salary Job Category : Executive Description
JOB SUMMARY
The Chief Marketing Officer (CMO) will be a strategic leader responsible for developing and executing comprehensive marketing, communications, and brand strategies that advance our mission and drive organizational growth. This role requires a passionate advocate for our mission who can translate our impact into compelling narratives that inspire donors, volunteers, and community partners.
DUTIES AND RESPONSIBILITIES
Strategic Leadership
- Develop and implement integrated marketing strategies aligned with organizational mission and strategic goals
- Lead brand positioning and messaging to differentiate the organization in the nonprofit sector
- Collaborate with the CEO and the executive team to drive revenue growth through marketing initiatives
- Establish marketing metrics and KPIs to measure campaign effectiveness and ROI
- Oversee annual marketing budget and resource allocation
Brand Strategy & Management
- Develop and maintain comprehensive brand guidelines, visual identity, and messaging frameworks
- Ensure consistent brand application across all touchpoints, materials, and communications
- Conduct regular brand audits and competitive analysis to maintain market positioning
- Lead brand evolution initiatives and rebranding efforts as organizational needs change in collaboration with GSUSA
- Oversee trademark protection and intellectual property management
- Manage brand partnerships and co-branding opportunities with corporate sponsors and community partners
- Monitor brand reputation and sentiment across all channels and stakeholder groups
Marketing Communications
- Direct multi-channel marketing campaigns across digital, print, and traditional media
- Manage website strategy, content marketing, and search engine optimization
- Oversee social media strategy and community engagement initiatives
- Develop compelling storytelling that showcases program impact and beneficiary outcomes
- Create marketing materials, including brochures, newsletters, annual reports, and case studies
- Develop strategic communications around policy initiatives and advocacy positions
Digital Marketing & Technology
- Lead digital transformation initiatives and marketing automation implementation
- Oversee customer relationship management (CRM) systems and data analytics
- Manage email marketing campaigns and donor communication workflows
- Optimize online giving platforms and user experience
- Leverage data analytics to inform marketing decisions and improve campaign performance
QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Public Relations, related field, or equivalent experience
- Minimum 12 years of progressive marketing experience with at least 7 years in senior leadership roles
- Demonstrated experience in the nonprofit sector or mission-driven organizations
KNOWLEDGE, SKILLS, AND ABILITIES
- Expertise in digital marketing platforms, analytics tools, and marketing automation systems
- Proficiency with CRM systems (Salesforce, Blackbaud, or similar nonprofit-focused platforms)
- Strong knowledge of SEO, SEM, social media marketing, and content management systems
- Experience with graphic design principles and brand management
- Data analysis and reporting capabilities
- Exceptional written and verbal communication skills
- Strategic thinking with the ability to translate vision into actionable plans
- Strong project management and organizational skills
- Collaborative leadership style with cross-functional team experience
- Budget management and financial acumen
PREFERRED SKILLS
- Previous experience in a similar nonprofit subsector (health, education, social services, etc.)
- Track record of successful capital campaign marketing
- Experience with planned giving and major donor communications
- Professional certifications in marketing, communications, or nonprofit management
- Experience with board communications and governance support
Must successfully complete a criminal, motor vehicle, and credit background check.
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